TV's not the only way to reach audiences during the Super Bowl — especially considering what else marketers can buy with a $7 million budget. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | TV’s not the only way to reach audiences during the Super Bowl — especially considering what else marketers can buy with a $7 million budget. | | |
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howdy! | | | | | The ad industry’s new normal has become shifting ad dollars in an unpredictable economy. | | |
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| | | | | Partnering with non-traditional sponsors, like creators or influencers, helps publishers generate new advertising opportunities and reach new audiences on- and off-platform. | | |
howdy! | | | | | DeepSeek might be shaking the psyche of Silicon Valley, but the ad tech world now eyes parity with the likes of Alphabet and Meta. | | |
| | | | | Brands tailor marketing strategies to specific stages of the purchase journey to enhance relevance and drive impact. | | |
howdy! | | | | | The approach marketers seem to be taking for the Super Bowl this year is to return to a classic approach: brands as entertainers. | | |
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| | | | | As marketing budgets face increasing scrutiny, long-tail budgeting is becoming the strategy of choice. | | |
howdy! | | | | | The Hearst-owned publication has recorded a four-times increase in revenue for its “Open Door” series and is planning a relaunch of its AD Shopping property, Astley said on the Digiday Podcast. | | |
howdy! | | | | | Amidst changes to the DEI landscape, brands and marketers say it’s a complicated matter. | | |
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