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| Top Stories |  |
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| | | | | If marketers could make a wishlist, they’d ask for ways to standardize everything from data measurement to content management, and more money, of course. | | |
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howdy! | | | | | Semafor’s co-founder and CEO shares how he’s gunning for profitability in 2024. | | |
| | | | | By building an owned database of engaged subscribers, publishers are unlocking new opportunities for ad revenue. | | |
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howdy! | | | | | As we wrap up the year, we wanted to look back on the marketing trends that dominated 2023. | | |
| | | | | As the focus on first-party data increases, publishers’ need for technologies like CDPs is growing, too. | | |
howdy! | | | | | After proving TikTok’s status as a gaming community platform in 2023, TikTok’s gaming marketing team is looking to grow in 2024, although its leaders took a measured tone when describing exactly what this expansion might look like. | | |
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| | | | | To retain current subscribers, publishers are returning to the techniques that won those conversions in the first place by offering intriguing content that aligns with subscribers' interests. | | |
howdy! | | | | | YouTube had planned to start transacting against its own co-viewing measurement in the first quarter of 2024. | | |
howdy! | | | | | The birth of programmatic and awkward questions around transparency. | | |
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