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| Finding strength in numbers By Brad Adgate Cable and broadcast networks are rivals, that much we know. For years they have competed with each other for advertiser dollars, content and, more recently, for views online. But in the past month several networks announced they were collaborating to create a consortium. So what happened? The answer is simple: the aim is to keep... Read more » |
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| Viceland successfully brought native advertising to TV By Sami Main |
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| Promoted Content by Marketo | | From Marketing Nation Summit |
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| Johnson & Johnson is sponsoring one of them By Marty Swant |
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| The Handmaid’s Tale is bringing her even more acclaim than Mad Men did—and elevating the streaming service By Jason Lynch |
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| Online publisher focuses on social, mobile and sports culture By Christopher Heine Around 700 marketers filed into Turner Broadcasting's expansive event space near the Hudson River in New York's West Village for the Digital Content NewFronts, where they were treated to an interactive funhouse. Pliable, synthetic walls could be touched, or even leaned into, in order to watch and listen to certain video content from CNN Digital,... Read more » |
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| People/EW Network will expand its live talk show 'People Now' By A.J. Katz One year after announcing the company's first digital video network--People/Entertainment Weekly Network, or PEN--Time Inc. was at it again with a second streaming service, The Sports Illustrated Network. The story told at this year's NewFronts presentation at New York's Hammerstein Ballroom revolved around video and an especially large slate of original content in various formats.... Read more » |
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| It's the company's third move to reach millennials this week By Jason Lynch The number of media companies who are not creating original content for Snapchat continues to dwindle. This morning, Scripps Networks Interactive said that it has partnered with Snap Inc. to develop and produce new shows from its biggest networks, HGTV and Food Network, which will air exclusively on Snapchat's Discover platform. Scripps hopes the move... Read more » |
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| Featured Jobs | | Industry Dive Washington D.C. | | Freedman Consulting, LLC Washington D.C., DuPont Circle | | Columbia Engineering (Fu Foundation School of Engineering and Applied Science) New York City, New York (US) | | MediaLinks TV / CCTV-America Washington D.C. | | MediaLinks TV / CCTV-America Washington D.C. | | |
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| Features the series for the first time in Viacom's upfront By Jason Lynch Last June, Viacom was wrapping its upfront negotiations just as CMT was rescuing the drama Nashville, which had been canceled a month earlier by ABC. So, as CMT heads into this year's upfront market with a Nashville-fueled ratings bump, the country music network is eager to take full advantage of the series in its talks... Read more » |
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| Ratings are edging ever closer to rivals GMA and Today By Chris Ariens When CBS News set out to reinvent its morning show in 2011--after years of frequent hosting shake-ups failed to move the ratings needle-- the organization went back to the basics. "The problem with the show we were doing," said CBS News president David Rhodes, "was that it was a copy of somebody else's show. We... Read more » |
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| He'll continue his other TV and radio jobs from NY By Jason Lynch Kelly Ripa's year-long search for her new Live co-host is finally over. This morning, Ryan Seacrest was officially named the co-host of the long-running morning talk show, which will now be known as Live with Kelly and Ryan. "Today is a very good day," said Ripa, before introducing Seacrest as her new co-host. His first... Read more » |
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