If the platforms could create a holiday wish list, what would be on it? Social media strategists sound off.
Here's what the major platforms Meta, TikTok, Twitter, others are likely wishing for this holiday season If the platforms could create a holiday wish list, what would be on it? Social media strategists sound off. Additional coverage: Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. This week's Digiday+ Future of TV Briefing looks back at the big trends and developments in the TV, streaming and digital video landscape in 2022. Could the modern upfront marketplace, in which some $20 billion or so in marketing dollars are committed to be spent across the video spectrum, be starting to wane? Digiday compiled a list of who's been naughty and who's been nice in this year's digital media landscape, a list of pugnacious billionaires, privacy crusaders, sustainability advocates and those that upend orthodoxy. It turns out publishers' revenues did grow in 2022, but not as much as the industry anticipated -- which is hurting publishers' confidence heading into 2023, Digiday+ Research found. Other things to know about Categories have been announced for the Digiday Media Awards including Best Story, Best Commerce Strategy and more. Submit by January 26 to receive the best rate on entries. Publishers not utilizing affiliate marketing could be missing out on a lucrative revenue stream. One significant barrier they’re facing is that successful affiliate strategies require thinking like a retailer. Sponsored by Skimlinks, a Taboola company. Download this guide to see how brands are drawing behavioral insights from social data to enhance customer journeys. Sponsored by Brandwatch. | | |
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