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| Top Stories |  | | Ivy Liu |
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| | | | | Despite the public posturing, the demand-side platform has confirmed that it is exploring integrations with several Privacy Sandbox options. | | |
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howdy! | | | | | With CES 2024 behind us, it’s clear many in marketing and beyond see plenty to be excited about with AI — and also plenty to be fearful about in the coming year. | | |
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| | | | | For continual investment in CTV, advertisers need confidence in the channel. A new system where advertisers receive contextual and semantic signals and show-level data can accomplish this with cooperation from the industry. | | |
howdy! | | | | | In order to access ad agencies’ multicultural budgets, Black-owned media companies said they need to go through the hurdle of getting accredited as proof. | | |
| | | | | The role of artificial intelligence in sales continues to grow as technology evolves, with 31% of business leaders believing that AI will have a moderate to high impact on analytics. | | |
howdy! | | | | | While artificial intelligence was a major theme across the Consumer Electronics Show this year, agencies and marketers are trying to move past the hype — and seeking real investment and applications across the media spectrum. | | |
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| | | | | Understanding the impact of unexpected variables — like Taylor Swift's North American tour dates — can help brands gain a more comprehensive understanding of consumer behavior. | | |
howdy! | | | | | As independent agency Exverus Media turned 10 on Jan. 11 this year, President Bill Durant reflected on growth of the Los Angeles-based media shop – and how it has been able to differentiate from larger competitors. | | |
howdy! | | | | | As CES wraps up, it’s easy to see that, as predicted, AI dominated conversations on stage and throughout the showroom this year. | | |
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