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| | | | | Behind all the celebrity endorsements, money and hype, a divide was quietly growing between two powerful but distinct aspects of the organization. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how Disney’s data clean room business has progressed since rolling out two years ago. | | |
| | | | | Join this virtual forum on November 16 at 1 p.m. ET as Digiday and U of Digital discuss the strategies marketers are planning for their 2024 programmatic campaigns. | | |
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howdy! | | | | | This new tournament adds a unique competitive element to the league’s regular season and represents a strategic push by the NBA to enhance fan engagement, according to marketers and agency execs. | | |
| | | | | As more and more audiences consume content on mobile and specifically on social platforms, the demand for vertical video viewing remains steadfast. | | |
howdy! | | | | | Retailers like Walmart, Target and Kroger have been expanding their retail media platforms in recent years thanks to increasing interest from brands. In this report from Digiday’s CMO Strategies series, we unpack the strengths of several top retail media networks, some of which have been experiencing major growth in performance metrics. | | |
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| | | | | Advertisers are increasingly leveraging the contextual targeting capabilities of YouTube to reach relevant audiences without compromising user privacy. | | |
howdy! | | | | | Fear-based leaders lose an estimated 10 hours a week in productivity for their companies, adding up to about $29,000 a year per leader or $36 billion annually. | | |
howdy! | | | | | Fear-based leaders lose an estimated 10 hours a week in productivity for their companies, adding up to about $29,000 a year per leader or $36 billion annually. | | |
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