With exclusive content, insights and networking opportunities, Digiday+ helps today's media and marketing leaders gain an edge, make smarter decisions, and form meaningful connections. Want to see what it's all about? Check out a taste of what you missed out on this past week including original research, exclusive event access and more. Become a member today, and you can save 10% on your first year when you enter the discount code: SAVE10 at checkout. Join Digiday+ Make smarter decisions with original research In new research out this week, Digiday+ members learned what publishers have to say about Google's ad blocker as it relates to user experience. The quick takeaways: - Fifty-eight percent of Digiday+ members think there’s a user experience crisis in digital media.
- Slightly over half of all respondents (53 percent) from a recent Digiday survey believe Google’s ad blocker will have a positive impact on user experience.
- Yet, sixty-four percent of Digiday+ members believe Google’s ad blocker is a conflict of interest.
To read the full article and the entire Digiday+ Research archive, become a member now. Gain an edge with exclusive insights from our editors Every Thursday, one of our editors takes a deep dive into the most talked about topics in media and marketing. And this week executive editor Lucia Moses looked the pains of paywalls. Here's a snippet: 2018 is turning into the year of the paywall as publishers realize advertising, and certainly the platforms, won’t save the day for them. Wired, Vanity Fair, The Atlantic, Business Insider and Bloomberg have launched digital paywalls in recent months, and others have said they’re exploring reader-revenue schemes. But at some point, publishers will start bumping into each other. Case in point is Bloomberg, which is elbowing its way into a category already teeming with subscription publications like The Wall Street Journal, Financial Times, The Economist and recently, Business Insider. Bloomberg set the meter at a generous 10 articles per month, but as Bloomberg Media CEO Justin Smith conceded, some of the growth of his company’s new paywall would come at the expense of competitors. Even credit card-expensed subscriptions have their limit. Read more. Join the Digiday+ community now for access to the full Digiday+ Rundown. And don't forget, use code: SAVE10 to save 10% at checkout. Form meaningful connections at Digiday+ events Digiday+ members enjoy the opportunity to attend exclusive member-only events. This summer, we're already hosting gatherings around the globe in New York City, Cannes Lions Festival and London, with more on the way. Mingle over cocktails and enjoy premium content including live podcasts, debates and more. This past January, Digiday+ members had the chance to attend a Live Podcast taping at Bleacher Report's NYC headquarters. Take a sneak peek by watching the full recording below. Want to attend our next event which will feature Dotdash CEO Neil Vogel and get the chance to meet members from companies like Conde Nast, Vice Media, Refinery29, MDC Partners and more? Become a member now and RSVP before space runs out. Next week Digiday+ members can expect: - Early access to the Digiday Podcast which will feature Robert Bridge, chief customer officer at Telegraph Media Group.
- New research on the challenges brands and agencies are having when taking media buying in-house and more.
- Early access to key Digiday stories in their inbox every day.
Have questions? Email Brianne Kennedy. |
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