Event Profs Share Their Wildest Event Ideas That Actually Worked From a gallery of intentionally ugly artwork to an immersive theater event set during a typhoon, event profs reveal their most daring—and successful—activations that pushed the limits of creativity.
Merch Madness: See Inside the First-Ever Fanatics Fest We delve into five ways the inaugural event leaned into sports fandom with a slew of immersive and interactive moments, plus exclusive merchandise (and no shortage of celeb sightings).
Step Up or Step Aside The BizBash Event Experience Awards are where the industry's top talent is recognized. Think you have what it takes to win? You have until Oct. 4 to prove it. Submit your work.
Amelia Island Meetings: Put Authentic Southern Charm on Your Agenda Located in Northeast Florida, Amelia Island is a sophisticated destination that caters to small and midsize meetings. Wide-open spaces, pleasant temperatures, and year-round availability make this tranquil oasis a standout from other Florida destinations. Learn more.
The Oct. 4 deadline is fast approaching—don’t miss your opportunity to make a lasting impact through the 12th annual BizBash Event Experience Awards. Seize the chance to showcase your outstanding work and gain the recognition you deserve. Submit your work.
GLOBAL: Nteractive, a global brand experience agency, has appointed Ian Cummings as global CEO. Cummings brings with him a wealth of experience, having successfully served as the CEO of a major travel management company. With established offices in the U.K. and the U.S., and a diverse team spanning Europe and Asia, Nteractive is strategically positioned for continued global expansion.
AUSTIN: Hyatt Centric Congress Avenue Austin announced the launch of its two new food and beverage concepts. The first-floor restaurant, The Tradition, an American Kitchen, and the eighth-floor rooftop bar, Heydey Social Club, are set to open Sept. 27. Just a few blocks from the Texas Capitol and next door to the historic Paramount Theatre, Hyatt Centric Austin’s new restaurant and bar aim to be ideal destinations to wine and dine in downtown Austin.
HOUSTON: Shaffer Sports, an Arena company and leader in sports event infrastructure, announced the extension of its long-standing partnership with the PGA Tour through December 2031. This extension marks another significant milestone in a relationship that has spanned over three decades. At this year's Tour Championship, Shaffer delivered 300,000 square feet of tenting and floor space, including seven double-decker structures.
LAS VEGAS: MGM Resorts International is gearing up for the Formula 1 Heineken Silver Las Vegas Grand Prix 2024 with the return of the Shoey Bar at Bellagio. The wildly popular tribute to one of sports’ most iconic celebrations, drinking from a shoe, returns Nov. 21-23 during race week festivities. Frequented in its debut year by celebrities like Eva Longoria, Jeremy Renner, and Mark Wahlberg, the Shoey Bar is back with a newly designed gold shoe, music, cocktails, merchandise, and a photo op to capture the race weekend excitement.
Eataly Las Vegas at Park MGM is celebrating the artistry of Italian winemaking with ongoing Sip & Savor wine classes and the launch of its Uncorked Wine Dinner series. This fall, Toscana Ristorante & Bar will host a series of intimate, vintner-led wine experiences showcasing historic producers from Tuscany and Barolo, while Sip & Savor explores Italy’s diverse wine regions. Eataly Las Vegas has curated an event for every oenophile, with offerings designed to span a range of palates and preferences.
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