In a world of endless scrolling and algorithm-driven ads, pop-up activations break through the noise with tactile, immersive experiences no screen can replicate. Unlike digital marketing, which fights for fleeting attention, physical activations engage the senses, turning passive viewers into active participants. They create real-world buzz, spark organic social sharing... Learn more.
Caesars Entertainment Means Business in Reno! Our three properties, Eldorado, Silver Legacy, and Circus Circus, offer 180,000 square feet of flexible function space, 4,000 rooms and suites, celebrity chef restaurants, and highly sought-after attractions. Learn more.
Take your events to the next level with Interactive Entertainment Group, a pioneer in event engagement. Fusing cutting-edge technology with creative flair, their ROI-driven experiences will transform your events strategy from ordinary to extraordinary. Explore experiences.
LAS VEGAS: Bellagio’s Conservatory & Botanical Gardens invites visitors to experience the magic of spring with its newest display, “The Birds and the Bs,” now open to the public through May 17. Imagined by designer Ed Libby and brought to life by Bellagio’s horticulture team, the exhibit aims to transport guests into a pastel wonderland, with stunning botanical masterpieces, wildlife-inspired elements, and whimsical scenes that captivate the senses.
LOS ANGELES: Celebrity event planner Ashley Woody, formerly of Best Events, has launched Maison Madera Production Co., a Los Angeles-based luxury event agency specializing in high-concept, visually immersive experiences for brands, celebrities, and entertainment industry events. The new agency aims to redefine the landscape of experiential events, offering bespoke productions for top-tier brands, entertainment clientele, and high-profile social gatherings.
Analog Events has welcomed Michael Mesbah as its new head of events. In his new role, Mesbah will lead experiential event strategy, production, and execution for a diverse portfolio of clients. Previously, he was senior vice president of production and operations at Lupine Creative, overseeing creative and production teams, as well as agency operations, with prior leadership roles at RQ Media Group and Disney Experiences.
NASHVILLE, TENN.: Pendry Hotels & Resorts announced its partnership with Trestle Studios and SomeraRoad, a Nashville- and New York-based real estate investment and development firm, to bring Pendry Nashville and Pendry Residences Nashville to the growing Paseo South Gulch district. The hotel is expected to break ground immediately and will open in 2027. It will feature 180 guest rooms and suites, 146 Pendry Residences, a ground-floor restaurant and lobby bar, a rooftop pool with a garden restaurant and bar, a junior ballroom with a show kitchen, and a ballroom with a private outdoor terrace.
PARK CITY, UTAH: Hilton announced the signing of an agreement for a new-build Canopy by Hilton hotel at Deer Valley East Village. Set to open in summer 2026, this boutique hotel aims to immerse guests in the best of the locale, offering direct slope access, après-ski experiences, and year-round mountain adventures. It will be North America’s first luxury alpine village developed since 1981.
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