19 Truly Unexpected Ways to Display a Product The most effective brand activations do more than just showcase a product—they make it the star of the show. Check out some of our favorite examples.
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Cosm Redefining the fan experience—from live sports to arts and entertainment. With state-of-the-art venues and 75 years of powering immersive experiences for iconic brands, Cosm offers a one-of-a-kind setting for world-class private events of all shapes and sizes! Learn more.
INDUSTRY NEWS LAS VEGAS: Construction on the $600 million renovation of the Las Vegas Convention Center’s legacy campus has made significant headway and is scheduled to conclude at the end of 2025. Construction on a new grand lobby between the North and Central halls, a climate-controlled concourse between the North and South Halls, and renovated exhibition space in the Central Hall will take place through 2025. Tickets are now on sale for MGM Resorts International’s Bellagio Fountain Club, a race-watching and dining destination for the Formula 1 Heineken Las Vegas Grand Prix Nov. 20-22. Expect a curated rotation of globally celebrated chefs and appearances from some of the industry’s top celebrities, DJs, private indoor and rooftop hospitality decks with racing simulators, nightlife activations, and more. LOS ANGELES: VidCon revealed the first round of Industry and Creator Track Speakers confirmed to attend its flagship event, taking place June 19-21 at the Anaheim Convention Center. Digital scripted content creator Dhar Mann, Secret Lives of Mormon Wives stars Mayci Neeley and Layla Taylor, commercial video creator Grace Wells, Blogilates and POPFLEX’s Cassey Ho, and entrepreneurs Alex Hormozi and Leila Hormozi are among VidCon’s first-ever Featured Industry Speakers, a new designation that highlights the top creators and industry executives joining the programming. NEW YORK: ADVOC8 announced the hiring of industry veteran Stacey Thorp as its new head of production. With deep expertise in experiential marketing, she has delivered impactful results for a diverse range of clients including major tech companies, global airlines, and leading industry associations. Her prior experience includes leading strategic events for a major show organizer and overseeing the conferences and events team at Freeman. WASHINGTON, D.C.: This summer marks a historic milestone in Washington, D.C., as the city hosts WorldPride 2025 to celebrate 50 years of Pride with The Capital Pride Alliance. From May 17 to June 8, the capital will come alive with an array of LGBTQ+ cultural events, parades, and celebrations across its iconic landscapes. The event's host hotel, Hamilton Hotel, will offer guests front-row access to the festivities and a range of exclusive amenities and events.
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