Why Essie Custom-Built a Branded Skatepark on the Beach To promote the launch of its new “Sk8 With Destiny” line and “Hands All In” initiative, nail care brand essie transformed a corner of Santa Monica Beach into a skatepark designed to foster community connections through skating, on-site manicures and art.
8 Logistical Tips for Planning an Event in a Private Home Hosting an upscale event or brand activation in a residential home can certainly add a wow factor and air of exclusivity. But remember—these unique event settings don't come without their challenges.
Score Your Next Unbeatable Event on Florida's Sports Coast Florida's Sports Coast is home to 65 world-class locations that offer first-rate amenities and adventurous team building experiences. There's no limit to the bonding opportunities and great memories your attendees will find on Florida's Sports Coast. Learn more.
BIZBASH NEWS
Metaverse 101: Decoding the Digital World What is the Metaverse, exactly? And how is it affecting the event industry? On April 14, join BizBash on the Allseated EXVO platform for a comprehensive virtual event that will explore the ways the industry is evolving in this new age of virtual reality. Register now!
NATIONAL: Convene, a business hospitality company that provides premium physical, virtual and hybrid meeting and workplace solutions, is announcing a major internal promotion: Current head of technology Patrick Conroy has been named chief technology officer. Conroy has more than 20 years of experience building and managing high-growth start-ups. He will continue to lead all of Convene’s internal technology systems and processes, as well as oversee the company’s progress on its Studio product—a virtual and hybrid events platform that can accommodate meetings for up to 10,000 virtual attendees, including full production services.
LAS VEGAS:Oak View Group plans to open a new entertainment district in Las Vegas. Groundbreaking and construction for the estimated $3 billion entertainment district and arena are scheduled for 2023. The district's 25 acres will feature an 850,000-square-foot arena, a casino, a hotel and an additional entertainment venue amphitheater.
MIAMI/SOUTH FLORIDA: The World Polo League Beach Polo Cup is taking place this year on the sands of South Beach at Collins Park between 21st and 22nd Streets from April 29-May 1. The three-day event—the world’s largest beach polo tournament—will feature the sport’s top players competing in high-stakes, high-goal polo matches alongside offsite polo-related fashion and luxury events and merchandise in the Retail Village. Tickets start at $80 and are available for purchase on Miami Polo Cup’s website.
NEW YORK:KIND Snacks teamed up with local experiential and event production shop Tenure for a pop-up activation over the course of the weekend. On April 1 and 2, in the wake of the ongoing crisis in Europe, the brand constructed a 30-foot wall in Flatiron Plaza at 23rd street to inspire KINDness. One side of the wall displayed a 270-square-foot bed of sunflowers while the other side housed a collection of kind messages from New Yorkers. For each note left on the wall, KIND made a donation to World Central Kitchen.
ST. LOUIS: Switch has welcomed a new director of business development, Tracey Koehler, and a new marketing manager, Kate Labbe. Koehler brings 15 years of experience in the meetings and events, digital marketing and field marketing industries, while Labbe brings experience in the world of digital marketing in various industries including legal, financial services, health care, sports, higher education and nonprofit.
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