LAS VEGAS: HyperX has announced the renewal of its exclusive naming rights agreement for Allied Esports’ global flagship property, HyperX Arena Las Vegas, located at Luxor Hotel and Casino on the Strip. Per the multiyear deal, HyperX will continue to receive prominent branding and signage inside and outside the venue, as well as across all arena promotions, content, and social media platforms. HyperX and Allied Esports will also continue to partner on a variety of co-branded experiences and events at the arena focused on growing their gaming and esports communities.
LOS ANGELES: NVE Experience Agency has announced the hiring of Francesca Greggs as executive creative director. Greggs most recently served as creative director of Alexa Marketing and creative director of Meta’s crypto-currency initiative, Novi. Prior to her work with Amazon and Meta, she served as VP of creative strategy at Edelman, leading award-winning work for Sonos, Taco Bell, and Netflix. In her new role, Greggs will first oversee and bring her expertise to the agency’s Diageo business with a focus on building broader business solutions for both the company’s retained and new business initiatives.
MIAMI: Bourbon Steak, a Michael Mina restaurant located at JW Marriott Miami Turnberry Resort & Spa, has named chef Mario Beabraut as executive chef. Native to Palm Beach, Beabraut is an experienced chef with over a decade of success within the Michael Mina restaurant empire. Beabraut will oversee daily operations at Bourbon Steak and continue to maintain and further Bourbon Steak’s reputation in South Florida.
NEW YORK: The sixth annual New York Rum Festival will take place Saturday, June 10, at the Metropolitan Pavilion. With over 100 rum expressions to sample—including rare and exotic varieties—guests will be able to explore the world of rum at one of the three tasting session times: 2 p.m., 3 p.m., or 4 p.m. Tickets start at $88 and are available in tiers based on industry, general admission, and VIP options.
SALT LAKE CITY: The countdown begins to the 2024 Sundance Film Festival. Last week, the nonprofit Sundance Institute unveiled the dates for the upcoming fest, which will take place Jan. 18-28, 2024. This will mark the 40th edition of the festival. The event will be presented in person, along with a robust selection of films available online.