Good morning, Marketer, may your drinks always be fresh!
Innovation makes for interesting combinations. For example, retailers becoming publishers, very financially successful publishers. This is the result of retail media networks, which are popping up everywhere. As our article notes, they appear to be a win for everyone involved. Brands get unique data and access. Consumers get ads tailored to their interests in places they don’t mind being advertised to. And retailers get more connection with consumers and a significant new source of revenue.
This could be particularly helpful for brick and mortar chains if the economy continues to worsen. Retail margins are slim even in good times but ad margins are big all the time. Hopefully they will also help brands hold on to consumer loyalty even as price becomes consumers’ biggest concern.
Constantine von Hoffman,
Managing Editor
