The third time was the charm for Adobe in its $1.68 billion acquisition of commerce platform Magento, which leaves it poised to spar in earnest with CRM heavyweights like Salesforce, SAP and Oracle. Per Forrester senior analyst Mark Grannan, this marks at least Adobe's third attempt to make an acquisition in commerce after SAP snatched...
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May 23, 2018
Digital & Tech Daily
Today's top news for digital marketers
Adobe Spent Big to Compete in CRM, and Analysts Say It Was a Good Buy
Q&A: Former Google Exec on the Company’s Tensions With Publishers Over GDPR
Promoted Content by Turner
Making TV Targeting Simpler, Faster and Easier
With advances in data-driven targeting, it’s time to ditch antiquated TV ratings.
Instagram Will Soon Allow Users to Mute Accounts Without Unfollowing Them
The Most Popular Mobile Payment App Isn’t Apple Pay … It’s Starbucks
The Average Consumer Will Spend Nearly $500 at Retailers Over the Memorial Day Weekend
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