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| NewFronts | May 10, 2017 | | Your daily dispatch from the DCNF |
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Here’s Why Advertisers Should Target Dads With Digital Videos Before Mother’s Day Emotional spots are especially effective By Christopher Heine Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Speaking at the Interactive Advertising Bureau's annual Digital Content NewFronts insights luncheon on Wednesday, Devra Prywes, svp of marketing and insights at Unruly, offered a few statistics that show digital video may be the...
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Entrepreneur Network Wants to Inspire and Educate the Next Generation of Business Leaders With programs that cover the people behind the companies By A.J. Katz Entrepreneur Media presented a new, diverse slate of digital video programming this morning at its first NewFront presentation, which was held at the Samsung 837 building in New York. Entrepreneur worked with YouTube to launch the multichannel Entrepreneur Network in 2016. The brand's digital series target both millennials and Gen Xers, male and female, with...
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Studio71 Announces New Programs From Top Creators and Affirms Dedication to Brand Safety Shows from Lilly Singh, Dwayne Johnson and Rhett and Link By Sami Main Studio71, which says it creates "must-see-TV for a non-TV viewing audience," chose to stream its NewFronts presentation this year. The entire presentation clocked in at just over four minutes, and for each stream of the video, Studio71 is contributing to We.org. With over 7 billion monthly video views to date, Studio71 announced multiple new series...
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Scripps-Owned Newsy Will Produce a 2-Hour Daily News Show and 3 New Series Mizzou journalism school helped get Newsy off the ground in 2008 By Chris Ariens As it approaches its ninth anniversary, video news network Newsy has ambitious plans for the future, even as it honors its J-school roots. At its NewFronts presentation on Monday, Newsy announced three new series, a new two-hour live news show, several new advertising deals and a new partnership with data-management platform Tru Optik that will...
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In Its First NewFronts Pitch, BBC.com Focuses on the Credibility and Accuracy of Its News Coverage Touts the high engagement its feature reporting gets By Sami Main The first NewFronts presentation from BBC.com centered on the trust the publisher has earned over the past 100 years and its reputation for accuracy. The publisher also showcased its many verticals and its work with new technologies and touted its feature reporting as some of the most engaging content of the past year. Fran Unsworth,...
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Condé Nast Entertainment Rolls Out a Robust Lineup of Digital Video Series From Its Many Publications Showcases content from brands like GQ, Wired and Teen Vogue By A.J. Katz Cond? Nast Entertainment wants to foster the next generation of storytellers, and the company feels it has a leg up on the competition thanks in part to high-end, trendy content from the 22 Cond? Nast publications it has access to including GQ, Glamour, Wired and Vogue. CNE announced it is bringing back 65 original short-form...
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Refinery29 Aims to Help Brands Connect With Women IRL Including focus groups and workshops By Lauren Johnson While most digital media companies pitch new online video series during their NewFronts events, Refinery29 said today it wants to help brands connect with women offline. Last year, Refinery29 opened The Empathy Lab, a joint program with the Columbia University's Digital Storytelling Lab, setting up focus groups to gather information about how power is represented...
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