Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Speaking at the Interactive Advertising Bureau's annual Digital Content NewFronts insights luncheon on Wednesday, Devra Prywes, svp of marketing and insights at Unruly, offered a few statistics that show digital video may be the...
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NewFronts
May 10, 2017
Your daily dispatch from the DCNF
Emotional spots are especially effective
By Christopher Heine
Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Speaking at the Interactive Advertising Bureau's annual Digital Content NewFronts insights luncheon on Wednesday, Devra Prywes, svp of marketing and insights at Unruly, offered a few statistics that show digital video may be the...
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HealthiNation is focused on targeted content
By Christopher Heine
It will also emphasize its extensive branded content production
By Sami Main
Chief business officer Robert Kyncl dishes on his latest project
By Christopher Heine
With programs that cover the people behind the companies
By A.J. Katz
Entrepreneur Media presented a new, diverse slate of digital video programming this morning at its first NewFront presentation, which was held at the Samsung 837 building in New York. Entrepreneur worked with YouTube to launch the multichannel Entrepreneur Network in 2016. The brand's digital series target both millennials and Gen Xers, male and female, with...
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Shows from Lilly Singh, Dwayne Johnson and Rhett and Link
By Sami Main
Studio71, which says it creates "must-see-TV for a non-TV viewing audience," chose to stream its NewFronts presentation this year. The entire presentation clocked in at just over four minutes, and for each stream of the video, Studio71 is contributing to We.org. With over 7 billion monthly video views to date, Studio71 announced multiple new series...
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Mizzou journalism school helped get Newsy off the ground in 2008
By Chris Ariens
As it approaches its ninth anniversary, video news network Newsy has ambitious plans for the future, even as it honors its J-school roots. At its NewFronts presentation on Monday, Newsy announced three new series, a new two-hour live news show, several new advertising deals and a new partnership with data-management platform Tru Optik that will...
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Touts the high engagement its feature reporting gets
By Sami Main
The first NewFronts presentation from BBC.com centered on the trust the publisher has earned over the past 100 years and its reputation for accuracy. The publisher also showcased its many verticals and its work with new technologies and touted its feature reporting as some of the most engaging content of the past year. Fran Unsworth,...
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Showcases content from brands like GQ, Wired and Teen Vogue
By A.J. Katz
Cond? Nast Entertainment wants to foster the next generation of storytellers, and the company feels it has a leg up on the competition thanks in part to high-end, trendy content from the 22 Cond? Nast publications it has access to including GQ, Glamour, Wired and Vogue. CNE announced it is bringing back 65 original short-form...
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Including focus groups and workshops
By Lauren Johnson
While most digital media companies pitch new online video series during their NewFronts events, Refinery29 said today it wants to help brands connect with women offline. Last year, Refinery29 opened The Empathy Lab, a joint program with the Columbia University's Digital Storytelling Lab, setting up focus groups to gather information about how power is represented...
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