Other things to know about - Deadline tonight: Your last chance to enter the Digiday Content Marketing Awards is tonight at 11:59 p.m. PST. Don't miss this opportunity to recognize your team's hard work in using content to modernize media and marketing and join a list of past winners including Amazon, Disney and more.
- Download this new guide to learn how social commerce is helping brands connect the end-to-end experience, from ad impression through to transaction and delivery. Sponsored by Flowspace.
- Brands across sectors are ramping up investments on CTV — balancing creative costs with performance-focused campaigns. Sponsored by MNTN.
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| Top Stories |  | | Ivy Liu |
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| | | | | Rather than working with dozens of influencers to post the same brand approved copy, marketers and agency execs say that the relationship with influencers is evolving and maturing to use influencers for more than a media placement. | | |
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howdy! | | | | | OpenAI’s latest offerings could accelerate how companies build new AI-powered tools for a range of uses. | | |
| | | | | Reinforcing trust is crucial for publishers, but as clickbait ads find their way onto sites, they’re alienating audiences and damaging site metrics. | | |
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howdy! | | | | | Local news outlets are seeing a surge in philanthropic funding, and more than ever before, its coming from their neighbors. | | |
| | | | | Growing brands want to get into TV, and agencies with cross-channel expertise are finding themselves well positioned to help advertisers capture TV’s evolving performance capabilities. | | |
howdy! | | | | | Last month, Twitter updated its advertising policy to allow cannabis ads on the platform in states where cannabis is legal. The change caught the attention of cannabis brands, and many are now taking advantage of the shift. | | |
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| | | | | While a traditional deep-page analysis helps marketing teams understand what a page or ad is about, semantic analysis can decipher the meaning behind content and sentiment analysis can uncover the tone and emotional value to identify the best placements for ads. | | |
howdy! | | | | | The agency holding company’s full year 2022 earnings, announced Thursday morning, showed 21% net revenue growth to $2.68 billion, while organic revenue grew by 14%. | | |
howdy! | | | | | Currently, this position exists largely at companies that already work in AI or tech. But as the adoption of AI becomes more widespread across other industries, it’s likely this role will gain traction. | | |
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