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| Breaking down the numbers By Kristina Monllos Alexis Berger, the former svp of sales for the Midwest and West Coast offices of mobile advertising company Kargo, was awarded $40 million in a third-party arbitration ruling that Adweek obtained last week. While a federal court will still need to issue a decision on the case, how the arbiter, Judge Billie Colombaro, came up... Read more » |
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| From McDonald’s and the Cubs to the newest Iron Chef By Adweek Staff |
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| Promoted Content by Experticity | | Focus on expertise and passion to drive purchase intent |
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| Art Institute and Leo Burnett reflect on the lessons of Van Gogh BnB By David Griner |
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| He's back from dabbling in lemonade By David Gianatasio |
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| Far from the end of the road By Angela Natividad After its reinvigoration some years ago, Geico is again breathing freshness into its "It's What You Do" campaign ... using a blast from the past. (When you think they'll zag, they zig!) In "Side Effects," launching today, a woman at a pharmacy gets the run-down of her medication's side-effects in the smoothest way possible--from '90s... Read more » |
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| She will lead the global network alongside Colleen DeCourcy By Patrick Coffee Wieden + Kennedy has promoted Susan Hoffman, a longtime stakeholder and creative leader, to serve as co-chief creative officer. Moving forward, she will lead the network's global network alongside fellow CCO Colleen DeCourcy and chief operating officer Neil Christie. Hoffman joined the agency its eighth employee in 1985 and immediately began working on its most... Read more » |
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| A decade's haul of trophies By Katie Richards Last week, Dos Equis made an unexpected decision to shift its creative account from Havas Worldwide to Droga5 without a review. Exciting news for Droga5. Not so much for Havas. Havas apparently isn't too down about it, though, and is ready for its next big adventure. As a send-off to its longtime client--Havas first started... Read more » |
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| Featured Jobs | | Integrated Media Solutions Manalapan, NJ 07726 | | Haymarket Media Group New York City, New York | | The Optical Society Washington D.C. | | News website New York City, New York | | TravelHost Take control of your finances and your schedule | | |
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| Raising money and awareness for research By Katie Richards A constant flow of life achievements and happy moments from your Facebook friends can be exhausting, but RPA is encouraging people to do just that--share life moments on Facebook, from wedding pictures to graduation photos, all in the name of helping kids fight cancer. The work for organization End Kids' Cancer aims to spread a... Read more » |
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| Kaleidoscopic spot goes from seed to spoon By Patrick Coffee Like Monty Python before it, Cheerios thinks you should always look on the bright side. A new campaign for America's top-selling cereal is a frenzy of color, music and humanity. The whirlwind blink-and-you'll-miss-it spot quite literally uses everything, and at least one kitchen sink, to position the famous oat rings as central to that circle... Read more » |
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| Brand's founding family actually fled in 1917 By David Griner Here's one way for a vodka brand to get people buzzing. Smirnoff, a vodka brand with a long and rather complicated history with its founders' home country of Russia, sparked widespread social media chatter over the weekend with an outdoor ad campaign mocking the Trump administrations's ongoing scandals involving alleged collusion with Vladimir Putin's regime.... Read more » |
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