The centerpiece of NBC's fall schedule announcement and upfront event in May was its bold decision to move This Is Us, last season's freshman sensation and Adweek's show of the year, to Thursdays this fall, heralding the return of its vaunted Must-See TV lineup. Then, just two weeks later, the network abruptly reversed course and...
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TV & Video Daily
August 03, 2017
Insider updates on all things video
Second thoughts about long hiatus for Thursday Night Football
By Jason Lynch
The centerpiece of NBC's fall schedule announcement and upfront event in May was its bold decision to move This Is Us, last season's freshman sensation and Adweek's show of the year, to Thursdays this fall, heralding the return of its vaunted Must-See TV lineup. Then, just two weeks later, the network abruptly reversed course and...
Read more »
All Access has a lot riding on Discovery’s Sept. 24 debut
By Jason Lynch
Adweek Webinar by Lytics
Tuesday, August 8, 1 PM ET | 10 AM PT
She'll also have a new Q&A show on Snapchat
By Kristina Monllos
Last year's team-up drove the network's most-watched week ever
By Jason Lynch
Longtime ad sales chief Jo Ann Ross also promoted
By Jason Lynch
CBS is getting serious about monetizing its digital platforms, enlisting Facebook alum David Lawenda to oversee its digital ad sales. Lawenda's arrival is part of a bigger reshuffling for CBS' ad sales team, with longtime ad sales chief Jo Ann Ross, who has been in the position since 2002, being promoted to president and chief...
Read more »
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