After a successful collaboration in 2016, the Haute Route and Heroïn are excited to be strengthening their partnership around a common vision: offering a unique experience to Haute Route participants, and allowing them to push past their limits on the most famous climbs in the world.

By becoming a global partner of the Haute Route, Heroïn will accompany riders on all six of the events organised in 2017.

In order to celebrate this global partnership, Heroïn has also announced the launch of a new bike, the “HR”.