HEROW report: Consumers will share location data if it’s clear why and they have control New report from location intelligence provider HEROW, finds that only one out of three people will typically refuse to give their location data up.
ClickZ Daily: January 31, 2020 |
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| Happy Friday! In the wake of a NY Times story about sales of location data, location intelligence firm HEROW has released a survey report about “the other side of mobile geolocation.” That “other side” involves using location data to improve user experience, not to make the user a target of third-party ads and other tracking. In general, the report finds that users are fine with sharing their location if they know why, and if they have control. We also have three actionable tactics to boost your Amazon sales today. Pratik Dholakiya, founder of digital marketing and SEO agency, The 20 Media, highlights uploading high quality images, signing up for Fulfillment by Amazon (FBA) and sharing customer reviews, as key tactics for maximizing sales on the ecommerce platform.
Also ICYMI: Attentive, the personalized mobile messaging SaaS platform for brands and organizations, announced that it has raised a $70 million Series C investment. mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, announced significant product enhancements to its Data Master product to help increase data trust and quality throughout the pipeline, and across teams. AudioGO, the new self-serve audio ad buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads. Dailymotion, a Vivendi-owned video platform, and White Ops, the global leader in sophisticated bot mitigation, announced an enhanced partnership that will protect Dailymotion’s programmatic advertising on its global video platform from sophisticated invalid traffic (SIVT). Five of the US’ largest advertising trade associations urged California Attorney General Xavier Becerra to delay his office’s enforcement of the CCPA, so thousands of covered companies have the time necessary to review and implement the final regulations effectively, once they are released by his office. Google announced that Google Cloud will be the cloud technology provider for Accenture’s INTIENT life sciences industry platform. |
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Data & Analytics Barry Levine New report from location intelligence provider HEROW, finds that only one out of three people will typically refuse to give their location data up. |
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Digital Marketing Pratik Dholakiya Key tactics to maximize your Amazon sales - Upload high quality images, sign up for Fulfillment by Amazon (FBA), sharing customer reviews, and the works. Read more |
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| Digital Leaders Mahir Prasad We spoke to Acquia’s Lynne Capozzi about the benefits of Drupal, the changing role of the CMO and her predictions for the martech space in 2020. Read more |
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| Digital Marketing Luke Richards From armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read more |
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| Data-Driven Marketing Graham Phillips Data and personalization have changed drastically in today’s post-GDPR world. LIDA CSO, Graham Phillips, discusses how brands can succeed in a world more regulated and cautious than ever before. Read more |
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| Data-Driven Marketing Lisa Rapp This new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in the everyday data value exchange. Read more |
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Data & Analytics Ad Hijacking can be destructive to a brand’s paid search programs with several negative impacts. Download now |
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| Digital Marketing Companies with a major focus on e-commerce are capable of testing the market to sell directly to Japanese consumers and companies in a simple and streamlined way. Download now |
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