Hi VB Reader,
Greetings from beautiful San Francisco!
We totally appreciate you checking out MB 2017 last week. This year, it’s going to be big, and you're not going to want to miss out.
As you saw, we've got visionary digital leaders on tap from category giants like Airbnb, the New York Times, IBM, Coca Cola and Kayak.
And they're not here to make guesses about industry trends or speculate about the potential of AI. They're on the ground, hands-on, revolutionizing their businesses with AI.
They'll be sharing the real-world applications of artificial intelligence and machine learning that have moved the needle for them, and led to major breakthroughs and tremendous wins.
They'll be answering your questions, and offering practical advice for business leaders who are over the hype and ready to dig in.
And don't forget—if you register before May 19, you'll save over 50 percent.
We don’t want you to regret missing out!
Here’s some more intel about a few of the speakers we’ve lined up:
Rashmy Chatterjee, chief marketing officer of IBM, North America, will be bringing stories from the field on the biggest, baddest cognitive computing brands out there: IBM Watson. Learn why Watson is considered a key member of all internal teams at IBM, and how they leverage its cognitive tagging and content management capabilities to instantly create and deliver relevant offers across multiple channels.
Nick Rockwell, CTO of the New York Times, was charged with charting the future digital strategy of the notoriously traditional media company, bringing in more readers, deepening their engagement and expanding digital revenue. The U.S. election and the current presidency has awoken a lust for news, now. Find out how Rockwell is using analytics and machine learning to deepen and expand personalization strategies in order to transform an audience hungry for more into an expanding and long-term subscriber base.
Mike Curtis, VP of Engineering at AirBnB knows that few companies have as much exploitable raw big data as they do. They have travel patterns, descriptions, and neighborhood information, plus they've boosted their review rate to over 80 percent. It all creates a treasure trove to be mined with language processing software, and custom-built algorithms based on hundreds of data signals that are continuously updated by their machine learning tools. Find out how they're using their wealth of data to grow the company with a mix of precisely targeted brand marketing, online advertising, and email marketing, backed with science.
Early bird tickets are almost sold out. You've got just three days to grab your place at the biggest AI event of the year and save over 50 percent off the ticket price.
Do not miss your opportunity to mix with these big league AI innovators.
Early bird pricing ends May 19!
Register today and save over 50%!
Opening the pod bay doors,
Matt Marshall
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