[Analyst Report] How Apple’s AppTrackingTransparency affects advertisers -

Hi John,

The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS. This changed how the entire mobile ad industry approaches marketing, measurement, and monetization.

Download a complimentary copy of our new analyst report, “The Shakeout From Apple’s Privacy Update: How AppTrackingTransparency Affects Publishers and Advertisers,” to understand:

• The impact ATT is having on mobile ad revenues and spending
• How platforms, publishers, and advertisers adjusted their strategies in response to Apple’s privacy changes
• Why and how marketers can incentivize consumers to share their data directly

Receive your copy. This eMarketer analyst report is presented by InMobi.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues and peers who are interested in privacy trends. Thank you!