How Apple and Google are reshaping targeting -

Hi John,

Marketers need to rethink how they target and measure ads. Between Apple's decision to phase out its mobile Identifier for Advertisers, Google's impending deprecation of third-party cookies, data privacy challenges, and more, the industry is faced with mounting marketing challenges.

Download a complimentary copy of our new analyst report, “Identity Resolution 2022: Navigating the Chaos Around the Privacy Reset,” to understand:

• The disruptions marketers have faced since Apple’s mid-2021 privacy changes, and how these will continue to unfold
• Who the key players in ID resolution are and how their businesses will evolve
• How prepared marketers, agencies, publishers, and ad tech intermediaries are for the changes still to come

Receive your copy. This eMarketer analyst report is presented by Tealium.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues and peers who are interested in identity and targeting trends. Thank you!