Marketing artificial intelligence (AI)

Why high-consideration industries need AI optimization

Complex sales need clarity. Here's how GEO helps high-consideration brands stay influential in a landscape reshaped by AI models.

Marketing technology

The 14 best HubSpot updates from May 2025

Most teams don’t have time to sift through every changelog entry or beta release in HubSpot. That’s why we’ve done it for you.

B2B marketing

Marketing on LinkedIn: What you need to know

Your guide to LinkedIn's tools, strategies and best practices. Updated with new offerings to help marketers grab audience attention.

Marketing artificial intelligence (AI)

5 ways marketers are actually using AI to get more done

This guide covers five grounded, real-world ways marketers are using AI right now to improve efficiency without sacrificing quality.

Digital advertising

IAB releases draft digital advertising invoice API specifications

The rules aim to automate and standardize invoice processes, decreasing errors and increasing speed of payments. They are open to public comment until Aug. 11.

Search marketing

How to create personas for SEO: Aligning content with real search intent

Learn how to build SEO personas that map to real search behavior, uncover user intent, and guide content strategy for better rankings and engagement.

Optimization

26 A/B testing ideas

These 26 A/B test ideas help marketers improve what happens after the click—from landing pages to CTAs and conversion flows.

Optimization and personalization

How to stop wasting money on personalization

A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs.

What else we're reading

• The new marketing job description
• AI search is killing news sites. Who’s next?
• Is every marketing job now a project management job?
• Folks in the trenches discussing Agentforce pricing
• There are a lot of opinions about HubSpot’s ChatGPT connector
• Many, many of us have been here before…

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW! Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
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• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “GEO and other AI optimization strategies differ from traditional performance marketing. It’s not about hitting a bunch of targets; it’s about brand credibility in an increasingly AI-dominated landscape. GEO centers around things like presence, brand impressions, sentiment, trust and share of voice.” – Dave Minifie in Why high-consideration industries need AI optimization. 
• “When martech teams examine ongoing costs, they typically focus on vendor costs—software licensing or consumption—overlooking the reality that time spent activating a campaign through software adds to its cost and inhibits scale.” – Benjamin Bloom in How to stop wasting money on personalization.

From Search Engine Land