Wards Dealer Edition


	JULY 19, 2024

Lower Incentives May Boost Dealer Profits

High inventories, buyer hesitation force disciplined pricing approach, reports Kelley Blue Book.

BEV Buyers Buck Brand Loyalty

Heavy discounting is moving consumers to buy BEVs, but a study shows consumers in the U.S., Germany, Japan and China are more willing than ever to change brands to get the best deal on the best-designed vehicle.

Dealers Can Expect More Affordable Used Car Availability

The latest Manheim report shows EVs have the highest depreciation.

Study: Dealers Should Rev Up Auto Ads

Some ads do score, but those that tell complete stories with likable characters hit home runs.

CDK, Other Recent Cyberattacks a Wake-Up Call to Dealers

Testing and updating cybersecurity safeguards are crucial to protect dealerships.

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