Hi,
Below is the most up-to-date agenda for the Cynopsis Measurement & Data Conference, which takes place in just two weeks -- on Tuesday, June 11 at CNVS in NYC from 11:30am - 5pm. Thanks to our sponsors and partners for making it all happen: TVSquared, NCC Media, Tubular, Videa and Tunity. Use the discount code AGENDA to receive $100 off your ticket price. Networking Lunch The Lightning Round: What’s New, What’s Next
Executives from CIMM, Media Rating Council and TVB each present their latest research findings.
Solving The Data Jigsaw Puzzle
The panel, moderated by A + E Networks, with executives from Omnicom, Kantar Media and Telemundo will give an overview of the metrics landscape and explain how overlapping or missing data is leading to lost revenue.
The Agency, Network & Ad-Tech Tango: Who’s Leading and Who’s Following?
Learn from experts from Publicis, Videa, Turner, Warner Bros. and TVB about best practices, productive models and actionable solutions. .
Beyond Traditional Ratings: the Crisis of TV Measurement
Speakers from IAB, NBCUniversal, TVSquared and NCC Media and led by a media consultant veteran, will discuss the current ratings model and where it will be in 2020.
Taking it In-House: How Brands Are Measuring and Interpreting Data Themselves
Executives from Google, USIM, Publicis OneTeam and Valence Media will be presenting case studies of their major initiatives from the past year, moderated by Omnicom Media Group.
Consultancies and their Impact on the Business
Leaders from Bain & Co. and EY: Ernst & Young will discuss their approach and influence on the media industry. Moderated by Daddi Brand Communications.
Advanced Advertising, OTT & Finding the Cross-Platform Solution
Executives from Dentsu Aegis, Hulu, a4-media, Tubular Labs and Omnicom Media Group will unpack metrics, attribution, measurement and capabilities. Closing Keynote by Tim Spengler, President M1 (Dentsu Aegis Network Tim Spengler will unpack the key ways that marketers can and should be leveraging data to create successful people-based marketing that makes brands matter more.
To join us, please visit our website. And don't forget to save $100 with the discount code AGENDA. Thanks,
Lynn Leahey
Editorial Director, Cynopsis
Conference Producer, Measurement & Data
