| | Oracle CMO Ariel Kelman on driving transformational change in large marketing organisations
Ariel Kelman, EVP and CMO at Oracle, gave a talk today on day one of the Festival of Marketing 2020 and explained how he has found success in driving transformation change in large marketing organisations. |
How O2 stayed agile and oriented itself around customer needs during the pandemic
The theme for Day Two of the Festival of Marketing 2020 is ‘Delivering for Customers’. In the third session of the morning, Nina Bibby, Chief Marketing Officer at O2 delivered an insightful talk about how O2 navigated the coronavirus lockdown while putting the customer and their experience first. |
What marketers can learn from the evolving gaming industry and ‘Generation Next’
As the gaming sector grows at an exponential rate and is predicted to top $152bn in 2020, and with more than 50% of the UK adult population playing games on mobile and consoles, what are marketers in the sector doing to appeal to a modern audience and what can those in the wider marketing industry learn from this? |
How Deliciously Ella navigated coronavirus uncertainty by returning to its roots
During Day One of the Festival of Marketing 2020, Ella and Matthew Mills, founder and CEO, respectively, of Deliciously Ella, spoke about how the brand has dealt with the uncertainty of the coronavirus pandemic by rediscovering its start-up roots. |
Now, more than ever, agencies need a bizdev plan (and here’s a canvas to help)
Ben Potter offers a canvas for helping agencies develop their business development and marketing plan and avoid yo-yoing revenue. |
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| B2B Social Media Strategy Best Practice Guide
The B2B Social Media Strategy Best Practice Guide covers the fundamentals of social media, provides models for developing a B2B social strategy, and explains how B2B companies can harness the potential of social to win new leads and expand their audience. |
Product Strategy and Marketing Best Practice Guide
This best practice guide provides marketers with an understanding of product strategy and marketing fundamentals, enabling them to successfully navigate where marketing and product disciplines cross over, and drive business benefit. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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