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How the team behind NHS Digital transformed the UK’s online health service

When Owain Davies took up his role as Lead Product Owner in September 2016, he and his team set out to digitally transform the web presence of the NHS, which has the vital job of catering to hundreds of thousands of NHS workers and patients alike.
 
Depop’s Head of Digital Marketing: Content teams need the “freedom to create”

Depop’s Head of Digital Marketing Yoann Pavy spoke today at the Festival of Marketing 2019 and shared some of his philosophy of digital content and community.
 
How Premier Foods used product innovation and long & short-term thinking to boost sales of Angel Delight and Mr Kipling

Yilmaz Erceyes is UK Marketing Director at Premier Foods and spoke at the Festival of Marketing 2019 this morning detailing efforts across the portfolio to reverse sales declines seen in 2015 in a variety of brands such as Batchelors (-6%) and Angel Delight (-8%).
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Featured Reports
Social Quarterly: Q3 2019
Gain insight into the current social media landscape, trends and updates on various social platforms with a look at what will happen next. Each quarter this report will help to quickly surface statistics and trends you can use and react to immediately. This edition explores influencer fraud, Snap’s increased revenue, social media AR and Instagram’s ‘like count ban’.
 
Change Management for Marketers Best Practice Guide
Get practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. This report covers how marketers can successfully navigate change within their own team, plus the role of marketing within broader organisational transformation.
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SEO versus PPC – who had the best summer?

There is a lot of healthy competition between our SEO and PPC teams, always claiming that their channel is the most effective. So we thought we’d pitch one team against the other when it came to what they got up to in their summer hols. Which team got up to the coolest stuff and therefore claims the title of ‘best summer’?
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Training
Fast Track: Advanced Digital Marketing
London, October 29
Fast Track: Digital Marketing
London, November 6
Fast Track: Advanced Data & Analytics
London, November 12
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