What happened today?
 
 
 
Hi John
With just one day left of Festival of Marketing’s digital experience, it’s been an exceptional week of learning from our seriously impressive speakers. The best part? Sessions that have happened so far are available on video on demand until the end of October. Discover some of the highlights from today and what’s still left to come.
 
Get your Digital Festival Pass for £249+VAT to take part in the last live day of FoM20, and to get started on catching up with the video on demand access.
 
 
Today we tackled the leadership and strategic capabilities marketers require. Hear from big brands, with video on demand sessions now including…
 

Mark Ritson has spent a decade dissecting some of the biggest stories in marketing in his weekly column for Marketing Week. In today’s Headline session he assessed the decade just ended and the one to follow.

Alicia Tillman, Global CMO of SAP, set out her vision for the future of B2B marketing. She addressed what she thinks will change and provided insight around the skills marketers will need to set marketing strategy in the 2020s.

CMO, Cheryl Goh offered insight into how marketers can improve their status within an organisation, enhance its impact on brand decision-making and strengthen brand equity and consumer trust during an economic downturn.
Time to market marketing: How to increase your influence

Featuring marketers and judges from this year’s Marketing Week Top 100 in partnership with Salesforce, this session discussed how marketers can better determine the narrative around marketing’s value and become a more influential partner in growth.
 
Discover the driving recovery and returning to growth stream, happening tomorrow:
 
 
Plus, one of our expert speakers gave us a taster of their session…
 
Carl Carter
Marketing Strategy & Effectiveness Director
IRI Worldwide
 
Our final day includes case studies from some of the world’s most innovative brands, get your Digital Festival Pass today to hear their expertise. Plus, buying a pass gives you instant access to the content already on video on demand.

If you have any questions, please get in touch and a member of the team will contact you to assist.
 
 
We hope to welcome you to digital Festival tomorrow!

The Festival of Marketing team
festivalofmarketing.com
 
 
 
 
 
 
 
 
 
 
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