Good morning Marketer, how much time do you spend in spreadsheets?
In this year’s MarTech Career Survey – conducted in partnership with MarTech Conference Chair Scott Brinker – we set out to gain a deeper understanding of the roles and tools shaping today’s marketing technology organizations. From the campaigns tools marketers spend the most time with to the martech responsibilities based on roles, here’s a snapshot of some of our findings:
Automated efforts. When asked which marketing tools are most likely to be used during the week, 70% of the more than 250 martech professionals surveyed put marketing automation and campaign management solutions at the top of their list. It’s no surprise, especially now, as many teams are focused on getting campaigns out the door with limited resources and staff.
Stuck in reporting mode. Marketers reported spending at least 10 hours a week in spreadsheets like Excel, Google Sheets and Airtable. While many marketing operations teams are devoting much of their time to automation and campaign management responsibilities, a fair number of martech teams are spending just as much time reporting on their efforts.
Role-based responsibilities. When breaking down job responsibilities by role, 91% of operations orchestrators report training and supporting among their top priorities, along with workflow and processes. What’s interesting is how multi-faceted the martech community actually is. Yes, we’re applying our tech-savvy skills to run and manage platforms, but a large part of our daily duties includes helping the rest of our staff — offering guidance and applying our own skills to empower those around us.
Keep scrolling for more news, including an update on Facebook’s move to display location on posts from accounts with large followings.
Taylor Peterson,
Deputy Editor
