Highlights & puppies from this year’s Digital Pharma East!

Our Manufacturer Solutions team made a big impression at the Digital Pharma East conference in Philadelphia in September on the exhibit floor, on stage, and at the Puppy Park.

 Modeled productive partnerships

On the main stage on the opening day of the conference, GoodRx sponsored a lively and insightful panel titled, “Productive Partnerships: Drive Innovation and Improve Patient Outcomes through Collaboration.” GoodRx’s Divya Iyer, Biogen’s Jason Hawbecker and PHM’s Andrea Palmer discussed how pharma brands, media agencies, and healthcare platforms can forge winning partnerships to create, run, measure, and optimize innovative programs that benefit brands and ultimately improve patient outcomes.

Learn how GoodRx partners with leading pharmas to help them achieve better outcomes for patients—and their brands.

Coordinating HCP Communications Panel Speakers

 Provided an expert perspective to the HCP track

GoodRx’s Akeel Williams, VP Strategy & Operations and GM GoodRx for Providers participated in a panel titled, “Coordinating HCP Communications: How Integrating the Patient Perspective Maximizes Efficiency and Improves Outcomes.” Akeel was joined by Harmony Biosciences’ Joyce Ercolino Archinow, IQVIA’s Andrew Burkus, Bayer Pharmaceuticals’ David Murawski, and Melinta Therapeutics’ Matt Balogh who moderated the panel.

These industry experts discussed how to leverage behavioral insights, aligning provider and patient journeys to improve relevance, increase personalization, and support HCP-patient relationships. Find out how pharma brands leverage GoodRx’s HCP and patient insights to achieve their goals.

 Interviewed by Fierce Pharma

GoodRx’s Chief Commercial Officer Dorothy Gemmell was interviewed by Fierce at DPE about recently joining GoodRx, digital marketing trends, how personalization will continue to improve, and what GoodRx can do to help brand teams improve the effectiveness of their 2024 plans. Watch the interview ▸

 Raised over $8,000 at the GoodRx-sponsored Puppy Park

GoodRx was proud to design and sponsor the Puppy Park at this year’s DPE, with the dual purposes of providing a fun break for attendees and raising money for local Philadelphia organizations that care for and protect animals, like the Morris Animal Refuge and the Pennsylvania SPCA. The theme of the park was ‘Play, Donate, Adopt’ and we’re happy to report that several puppies found a new home during the event!

Add GoodRx to your 2024 brand plans to reach the audiences you need with a partner you can trust.

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