Good morning, Marketer, does your company think of itself as a tech company?

No matter how people-first or product-first your company is, there is a digital component that many of your customers value and judge your company on. Marketers are certainly aware of this. And so is the tech talent that your company is looking to hire.

Today, editorial director Kim Davis profiles Hackajob, a place where employers make the case that they’re the right fit for eligible tech mavens, including in marketing technology and operations.

Also, managing editor Constantine von Hoffman rounds up the latest AI innovations in martech.

Chris Wood,
Editor

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Marketing technology

If every company is now a technology company, how should they hire tech talent?

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With Hackajob marketing technologists and tech workers in general can expect employers to apply to them rather than vice versa.

Marketing artificial intelligence (AI)

The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

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MLB ads artificial intelligence to its customer experience and other AI fueled marketing technology developments.

Identity resolution

Two frameworks for resolving identity and improving customer experience

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Keep use cases — and the customer — top-of-mind using these frameworks.

Data webinar

Unlock your marketing prophecies

The future of your marketing strategies need not be a mystery. With our webinar, learn to interpret the data cloud and foresee the trajectory of your success.

Reserve your spot now!

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Marketing technology

The value of integration partnerships: Why finding the right partner matters

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Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures.

Identity resolution

Does your organization need an identity resolution platform?

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While identity management platforms can help marketers, ask these important questions first before starting the buying process.

MarTech special reports

Marketing automation platforms buyers's guide

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Marketing automation platforms offer numerous benefits by streamlining manual tasks, including lead management, campaign development and landing page creation. Which one is right for you?

Data

2 important ways to build customer trust and brand equity with data

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Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe.

MarTech

Discover cutting-edge martech for free

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With nearly 12,000 martech solutions on the market, not to mention the onslaught of new technologies like generative AI, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech, online September 26-27 for free, to stay on the cutting-edge.

Register for free

From Search Engine Land