Hello!

Hope you are all well and keeping healthy?

Today we have Impact’s Matt Moore exploring options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.

Also, a new report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV.

The report, which looked at attitudes toward uses of connected TV (CTV) and streaming TV services, found that a larger number of younger consumers (aged 25-34) felt this way about streaming ads – 69 percent – while 49 percent of all respondents did.

Also ICYMI:

• Nativo, one of the most advanced tech platform for advertising, unveiled Native Stories, a new native mobile ad solution that brings the popular “stories” format to the open web for the first time at scale.
• Intrado, a global leader in technology-enabled services, has announced a long-term relationship with Adobe to integrate Intrado Digital Media products with Adobe Experience Cloud.
• AUDIENCEX is launching a $1 million Growth Fund, designed to help fund new digital strategies that marketers can deploy to reach their target audiences during a time when consumers will generally be confined to their homes.
• xiQ, a leading AI-powered ABM and Sales platform, launched Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution.
• Lytics, the real-time Customer Data Platform (CDP), announced that Jascha Kaykas-Wolff will join the company in the newly created role of President.