Other things to know about - The Digiday Content Marketing Awards give you the opportunity to put your work in front of judges at Gopuff, Apartment Therapy Media and more. Enter now to save.
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- According to a new survey, when it comes to creative production, marketers see AI as being most efficient in content creation and personalization at scale. Sponsored by Instreamatic.
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| Top Stories |  | | Ivy Liu |
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| | | | | How Omnicom’s proposed acquisition of IPG keeps marketers guessing. | | |
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howdy! | | | | | Marketers are a lot more hesitant to let go of cookies than their publisher counterparts, and, in particular, brand marketers are more hesitant than agencies. | | |
| | | | | Marketers need a new measurement solution that operates on a common framework to address current limitations and align with new consumer behaviors — geography, instead of IDs offers a way forward | | |
howdy! | | | | | Bluesky courts publishers with a simple pitch: trust and traffic. | | |
| | | | | Digital threats are more prevalent than ever across the connected landscape. Proactive approaches that take heed of major security trends are needed to secure consumer trust and protect businesses. | | |
howdy! | | | | | A third of the nine publishers that have released workforce demographic reports in the past year haven’t moved the needle on the overall diversity of their companies, according to the annual reports that are tracked by Digiday. | | |
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| | | | | According to a new survey by Digiday and Perion, 82% of the brands and agencies surveyed serve video ads on social, followed by display (76%) and mobile/in-app (72%) video formats. | | |
howdy! | | | | | While the deal’s official close is still a long way off and there may be regulatory hurdles to clear before the acquisition is complete, it’s still worth charting out who the winners and losers may be. | | |
howdy! | | | | | The acquisition is expected to yield $750 million in annual cost synergies within two years. | | |
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