Many companies ignore the entire customer path to purchase. But with the right processes, optimizing the path can lead to incredible results. Download “A Guide to Mastering Ecommerce Optimization” to learn how to catch your customers’ interest and maintain it during their path to purchase.
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Millions of holiday shoppers will soon start looking for deals. Will your social media ads be there to meet them? If not, your sales will likely see a small bump associated with the holidays, and that will be it. But if you took the time to prepare, that small bump could turn into much more... Read the Article...
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Monitoring how your advertising campaigns directly impact your company’s profitability or revenue may help you make better marketing decisions, reduce advertising waste, and improve your business. While you could choose one of several key performance indicators...Read the Article...
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The process of integrating customer orders from an ecommerce platform to accounting system is not easy. Tracking and syncing addresses, quantities, SKUs, shipping info, invoices, and system updates is complicated and error prone. Download “8 Dos and Don'ts of Accounting Integration” to learn more.
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With 1.7 billion monthly active users (over 50 percent of Internet users worldwide), Facebook is the social network. For brands, Facebook is one big opportunity to measure impact with customers. Here is a list of tools to measure results on Facebook...Read the Article...
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November 9 in the U.S. likely felt about the same to many folks there as June 24 did here in the U.K. We had Brexit. The U.S. has Donald Trump. About half the population is terrified, the other half is elated, and the vast majority is surprised. But it happened and commerce cannot stop...Read the MerchantVoice Post...
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