The United Kingdom is known for a great holiday spot (or two or three) in its day. So it's fitting, U.K. based agency Lucky Generals is bringing that Christmas joy to the U.S. for Amazon's holiday ad, which blends the spirit of the season with the reality we're living in.

Watch it: The spot tells the story of a ballerina struggling with the pandemic's impact.

Target debuts its holiday campaign: Target is rolling out 10 holiday spots encouraging consumers to find the joy in small moments. To shoot the ads safely, Target had groups of friends or families isolate together before filming. Check out the campaign here. 

Wrapping up Halloween: Before we officially move onto Christmas, Wendy's delivered perhaps the best drive-thru experience of Halloween with this spooky stunt.

Bacardi's next generation biodegradable packaging is a big step forward to making the alcohol industry more sustainable, but there's one problem: consumers and our infrastructure aren't ready for it. The packaging, which is made out of PHA, a 100% compostable biopolymer that breaks down naturally in 18 months, could wreak havoc on our recycling systems that aren't built to handle the compound yet.

What's next: Experts explain what Bacardi and other brands using PHA need to consider before using the polymer.

Earlier this year, Adweek took a look at how MeidasTouch, a crew of three brothers, was making some of the most viral political ads. On Friday, we spoke with the creators of another viral ad, "Would You Hire Trump," that had millions of views on Twitter alone after just a couple days.

How they pulled it off: Filmmakers Gabriel Miller and Andrew Laurich explain how they executed the ad.

Best of the Rest:

• Amazon Beefs Up Delivery Capabilities, Hits $96 Billion in Q3 Sales
• Mother NY's Managing Director Is a Club Promoter and PAC Co-Founder
• Walmart Pulls Gun Displays Following Protests Over Police Shootings
• Ad-Tech Firm Captify Nabs Ex-Comcast Exec as CRO
• Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Built a Brand Safety Tool

Spot continues brand's 'You Can't Stop Us' narrative.

Join Adweek for The Criticality of Communications in Health, a live virtual event on November 10 featuring Dr. Susan Dorfman, President, CMI Media, and Jim Woodland, Chief Strategy and Financial Officer, CMI/Compas. Tune in to hear their findings on consumer behavior and how to better engage them with a mix of data, strategy and heart. Register for free. 

Entrants with the 6 best Halloween costumes will get free burritos for 1 year.

ADM study sees more consumers and brands riding the flexitarian wave.

Snapchat’s AR lens also allows people to purchase the shoes.

The carrier is urging other corporations to also integrate with the open-source tool

Each virtual room includes do-it-yourself projects and shoppable products.

He's the first character from a YouTube show to score the gig.