| Happy Wednesday! Today we have SimilarWeb investigating holiday marketing statistics of the past few years and providing some eye-opening insights from their Digital Marketing Intelligence that helps plan your seasonal marketing. Looking at the data provided by SimilarWeb, we see that non-amazon retailers saw increased traffic of just below 30% in 2020. Target, for example, created a rival Deals Day, which led to a 54% week-over-week (WoW) traffic increase. BestBuy, with its exceptionally attractive deals, experienced the most significant growth among top retailers. Next in line was Costo with a traffic increase of 59%. Also Lomit Patel, Vice President of Growth at IMVU, provides an overview on the five key user acquisition strategies to help you scale up your startup growth. And finally Jean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as the industry moves closer to cloud commoditization. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
