Holiday Predictions | Productivity | Overstock Q2 Recap

View in browser

Aug. 26, 2024

Today's sponsor:

5 Predictions for the 2024 Holiday Shopping Season

Get ready for a short and competitive 2024 Christmas shopping season as mobile devices, the election, email, and social commerce take center stage.
What follows are five holiday-shopping predictions, input from AI, and a report card of my forecasts last year.

54% on Mobile

In 2023, slightly more than half of U.S. online purchases from November 1 and December 25 came from mobile devices, accounting for approximately $113.5 billion, according to Adobe. This year, mobile will represent 54% of holiday ecommerce sales.

Three factors drive the growth: age, marketplaces, and buy-now pay-later options.

First, there is the age factor. Gen Z shoppers (ages 18 to 25) are more likely to purchase from a mobile device, and some 15% of Gen Z consumers buy directly from social media sites, according to Emarketer. Social commerce is mobile-friendly, doubling the impact.

Second, Amazon and other massive marketplaces accounted for more than half of holiday sales last year. These marketplaces offer native mobile apps that make shopping from a smartphone effortless.

Third, BNPL is increasingly popular for Christmas purchases. It’s often associated with relatively large retailers and marketplaces, which may offer a better mobile shopping experience.

Read article >

A Message from UserWay

Digital Accessibility with the UserWay Widget

In 2024, digital accessibility is essential for online businesses. The UserWay Accessibility Widget is the preferred solution for more than 1 million global companies. It offers comprehensive features such as customized branding, easy ecommerce integration, and multiple languages. Simple to install; no coding required. Learn More >

Overstock Relaunches: Q2 2024 Recap

The saga of Overstock — now Beyond, Inc. — triggers memories of a long-ago interview. Read article >

Charts: Productivity through Automation

Increasing productivity is critical for businesses to stay competitive. Automation can streamline processes and free up staff for strategic projects. Read article >

From the Archive: October 2021

Mental Conditioning Is Vital for Entrepreneurs

Lauren Johnson says high-performing entrepreneurs have similar characteristics as professional athletes. Both have mental traits that lead to inevitable success. She first observed those qualities when working for the New York Yankees... Read article >

🔥 Today's Great Ecommerce Idea

Recover from Setbacks Quickly

"Analyze the cause, adjust strategies, focus on successful areas, and engage with customers to bounce back from product failures or slow sales." - Lauren Johnson, Advisor, Coach, Speaker, Lauren Johnson & Co

🎙️ Ecommerce Conversations Podcast

CopySmiths Founder on AI Writing Tools

Grow or Die, Says Momentum Shake Founder

Subscribe to the podcast.

🎯 Industry IQ

Resources from our advertisers.

Digital Accessibility with the UserWay Widget

You are receiving this email because you opted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe or update your email address at anytime.
Was this email forwarded to you? Subscribe here.
To ensure this newsletter reaches your inbox, please add newsletter@mail.practicalecommerce.com to your contacts. Gmail users just drag this email to the "Primary" tab.

--
Practical Ecommerce
125 S. Park Street, Suite 430
Traverse City, MI 49684