The Zoom-from-home shows that have become commonplace won’t look so quaint post-quarantine.
| The coronavirus outbreak has put Hollywood on the hunt for so-called “corona-proof” programming. For Digiday+ Members, TV networks and streaming services are in the market for clip shows to plug any potential programming holes if the production shutdown continues for too long. Meanwhile, media companies are adapting their digital video series, shooting shows with iPhones and filming interview series over FaceTime. Read more below. Like a “Saturday Night Live” sketch shot over Zoom, the shows being made remotely during Hollywood’s physical production hiatus risk a short half-life. For Digiday+ Members, the coronavirus crisis hit fast and hard. Here is how The Daily Beast adapted its businesses and how publishers can prepare their companies for the new reality. With reader engagement on the up, there are some signs that publishers' email newsletters are bringing in more revenue. BuzzFeed is quitting the German market after six years, signaling a retreat from its global expansion. Other things to know about On this week’s The New Normal, Digiday editor-in-chief Brian Morrissey will be joined by Politico chief product officer Aaron Kissel to discuss how Politico is adapting its slate of live events into virtual briefings in an all-remote world. Register here to join us on Friday at 12 p.m. ET. COVID-19 has dramatically disrupted media companies’ strategies for engaging with customers and driving ad sales. In a new webinar, learn how companies can use A.I. and consumer research stabilize business and then strategize for growth in a time of crisis. Sponsored by Resonate. | | |
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howdy! howdy! | Coronavirus Fallout | | A bright spot in a gloomy ad market: newsletter ad revenue is up (for some) | | With entire advertising categories like travel and retail shuddering to a halt on spend and other marketers opting to avoid appearing next to coronavirus-related news stories, publishers are eager for any sign of growth. A small green shoot: With reader engagement on the up — captive audiences stuck inside clamor for updates and entertainment — […] | | |
howdy! howdy! howdy! | Audio Anywhere | | No commuting, no problem: Podcasting ad revenue continues to grow | | With commuting on hold and everybody Zooming all the time, podcast consumption has taken a bit of a hit as listeners look for new ways to fit shows into their daily routines. Last month, the analytics firm Chartable released research suggesting that podcast downloads were 10% lower on March 25 than they were on February […] | | |
| | | How MIT Technology Review shifted its largest event to streaming | | About a third of the MIT Technology Review's revenue comes from events, according to its CEO's Elizabeth Bramson-Boudreau. That piece of the pie is obviously under threat as activity in the United States remains frozen by the coronavirus pandemic. "We had to make a call on our largest event, called EmTech Digital, entirely on AI -- our highest-yielding event," Bramson-Boudreau said. |
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