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February 10, 2023
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Top News
New data suggests that more people ages 25 to 34 have saved enough while staying with family to move out on their own.
Full Story: REALTOR® Magazine (2/9) 
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Best Practices in Sales & Marketing
Twitter Blue subscribers can now tweet, quote tweet and reply up to 4,000 characters, including photos and videos, though only the first 280 characters will be visible on the timeline. Twitter Blue also expanded to Brazil, India and Indonesia, and plans to reduce ads for Blue subscribers by 50%.
Full Story: TechCrunch (tiered subscription model) (2/8),  Engadget (2/8) 
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TikTok expanded its Promote ad option by enabling location targeting and calls to action that link to the brand's TikTok profile page or inbox. Brands and their partners also can use tools to promote each other's videos and content to drive page views.
Full Story: The Drum (free registration) (2/8),  Social Media Today (2/8),  TechCrunch (tiered subscription model) (2/8) 
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Real Estate Trends
A slowdown is now underway, says NAR Chief Economist Lawrence Yun. But don't expect to see dramatic price drops.
Full Story: REALTOR® Magazine (2/9) 
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Rates in the 6% range are helping to bring buyers back to the market in time for the spring selling season.
Full Story: REALTOR® Magazine (2/9) 
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Real estate professor Stijn Van Nieuwerburgh, who helped coin and popularize the term "urban doom loop," says doom isn't necessarily the fate that awaits New York City. "What happens to New York City from here on out depends on the actions we take and the policy decisions that are made," Van Nieuwerburgh says.
Full Story: The New York Times (2/8) 
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Technology & Innovations
Digital transformation requires businesses to choose the proper path, say MIT Sloan experts, noting that family companies often delay such big changes. In a recent webinar, MIT Sloan senior lecturer John Davis and Stephanie Woerner, principal research scientist and director at the MIT Center for Information Systems Research, shared four common ways to approach digital reform and what kind of company might align with each one, from incremental transformation to the formation of a second organization.
Full Story: Ideas Made to Matter (MIT Sloan School of Management) (2/8) 
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Business Wellness
Scott Matthias joins forces with a California-based Good Neighbor to expand her transitional housing program into a second state.
Full Story: REALTOR® Magazine (2/8) 
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Fair & Equitable Housing
Many communities across the nation are looking to address a dearth of affordable housing options by shifting zoning laws away from the traditional single-family home model. "We're talking duplexes, townhomes, small apartment buildings, what supporters call the missing middle—and these are buildings that had been banned for generations," said Jennifer Ludden in her report for National Public Radio.
Full Story: WFAE-FM (Charlotte, N.C.) (2/9) 
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Legislation & Regulation
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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