How does a Big Idea become a feature film? A new spot from Honda and Wieden+Kennedy London sets out to answer that question by quite literally illustrating the creative process of making a movie. It's an ad for four different cars that doubles as a glimpse behind the scenes at the work of the "Dream...
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Advertising & Agency Daily
July 19, 2017
Your overview of the agency world
Turning dreams into movies (and cars)
By Patrick Coffee
How does a Big Idea become a feature film? A new spot from Honda and Wieden+Kennedy London sets out to answer that question by quite literally illustrating the creative process of making a movie. It's an ad for four different cars that doubles as a glimpse behind the scenes at the work of the "Dream...
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Fusing tech and creative with Brandon Murphy as president
By Katie Richards
Adweek Webinar by Merkle
Thursday, July 20, 1 PM ET | 10 AM PT
Steve Zaroff to help lead newly reorganized U.S. team
By Patrick Coffee
FCB melds don't-text-and-drive approaches
By Roo Ciambriello
W+K New York's fun design project
By Tim Nudd
We're a sucker for big, fun out-of-home design projects, and this colorful Lyft stunt from Wieden + Kennedy New York certainly fits the bill. This weekend, the agency took over the La Cienega car wash in Los Angeles and gave it a makeover in the brand's colors--lots and lots of pink. Everything has been redesigned,...
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