With the month of July nearly over, advertisers who joined in the Facebook boycott are now weighing whether or not to start advertising again on the platform come August 1. Media buyers say smaller brands that are more dependent on direct response campaigns are more likely to return than bigger household name brands like Unilever and Starbucks. “They’re hooked on the Facebook drug,” said a media buyer. “It’s a proven way of generating great results.” Read more below. - “Well-established brands are standing by the boycott and pushing for Facebook to monitor hate speech in a more active way,” said a media buyer.
- For Digiday+ members, in order for TV networks to succeed in streaming, they will need to make moves that jeopardize their legacy linear businesses.
- Total household spending on back to school shopping is expected to rise 29% this year and publishers have responded accordingly.
- Twitter's Mopub marketplace for in-app ads will be one of those businesses swept up in the tailwinds from Apple’s latest privacy protection.
- Fewer people in stadiums has pushed football clubs to build new content formats that are almost guaranteed to get views from sports-starved fans.
Other things to know about - On this week’s The New Normal, Digiday editor-in-chief Brian Morrissey will be joined by Michelle Lee, editor-in-chief of Allure, to discuss how it defines diversity in its coverage, including its magazine covers. Register here to join us for a live discussion on Friday at 12 p.m. ET.
- To keep revenue on-site and away from the duopoly, publishers are using algorithms to ensure the right videos are placed next to the right articles. Sponsored by Primis.
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| Facebook Ad Boycott | | | | Large consumer brands aren’t happy with Facebook’s response to the boycott so far and will likely wait until fall to reconsider the boycott. | | |
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howdy! | Business of TV | | | | For TV networks to succeed in streaming, they will need to make moves that jeopardize their legacy linear businesses. | | |
| Sponsored by Moat by Oracle Data Cloud | | | | Measuring ad effectiveness doesn’t help if it happens too slowly to fuel competitive decision-making. Join this webinar to learn vital approaches to leveraging accurate and scalable data around ad effectiveness — all at the speed of competition. | | |
| Advertisement |  | | |
howdy! | Content & Commerce | | | | Total household spending on back to school shopping is expected to rise 29% this year and publishers have responded accordingly. | | |
| Sponsored by Piano | | | | As the cookie vanishes, many brands are using direct engagement to collect their own supply of consented audience data. From subscriptions to newsletters, to surveys and beyond, which publisher-like tactics are you using to engage with consumers, and which data is most important to your marketing in a post-cookie landscape? | | |
howdy! | Marketing on Platforms | | | | Twitter’s Mopub marketplace for in-app ads will be one of those businesses swept up in the tailwinds from Apple’s latest privacy protection. | | |
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| Sponsored by White Ops | | | | Bots can drive as much as 38 percent of traffic for marketing campaigns — all of it fraudulent. In a new guide for marketers, learn how to identify and eliminate fake traffic. | | |
howdy! | Coronavirus Fallout | | | | Fewer people in stadiums has pushed clubs to build new content formats that are almost guaranteed to get views from sports-starved fans. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | In the latest edition of our Digiday+ Talks, Meron discusses how first-party data not only helps give Insider’s sales team a better understanding to how a campaign might perform, but it also has legs that extend well beyond the confines of Insiders’ websites. | | |
| | | | | The question of whether podcasts have hit the American mainstream is kind of like asking the same about Major League Soccer. Both have grown for more than a generation, but remain smaller than their counterparts in media or sports. |
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