The news product Facebook plans to announce Friday still has lots of loose ends to tie up. But participating publishers are cautiously optimistic about it.
October 24, 2019

Publishers just can't quit Facebook. When Facebook cut off organic reach and cratered their referral traffic, everybody swore they'd learned their lesson. Everybody next learned a lot about self-sufficiency -- and themselves -- after the ill-fated pivot to video. And yet when Facebook unveils Facebook News, its latest publisher-powered product, on Friday at an invite-only event in New York, many of the industry's marquee names will be attached. Read more below.

Other things to know about
  • The Future Leader Awards recognize the next generation of leaders in media, marketing and retail. Learn more here and submit by the early deadline on Nov. 15 for the lowest rate on entries. 
  • An emerging tool called conversational analysis is uncovering a plethora of connections between consumers’ wants, emotions — and what they’re likely to buy. Sponsored by Audience.ai.
Top Stories
Publishing on Facebook
The news product Facebook plans to announce Friday still has lots of loose ends to tie up. But participating publishers are cautiously optimistic about it.
howdy!
Audio Anywhere
Podcasts are ever so slowly pivoting to subscriptions. The broad move to consumer revenue in the publishing industry is spreading to podcasts, as publishers like Slate and The Athletic look to use the loyal audiences podcasts attract to drive paying subscribers and monetize this platform in new, non-cyclical ways beyond advertising. In other cases, podcast […]
Sponsored by Tubular
In a new webinar, learn a pioneering agency’s perspective on why the video ecosystem sorely needs a robust, cross-platform audience measurement standard — and what steps brands and agencies must take to arrive at one.
Advertisement
howdy!
Video Anywhere
Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it […]
Sponsored by LiveRamp
As browsers eliminate third-party cookies and strict regulations take hold, first-party authentication is now the key to helping publishers keep track of their audience. Join the webinar for tips on how to go about it.
howdy!
The Programmatic Marketer
Roku’s acquisition of Dataxu is expected to grow the company’s ad business on and off its connected platform.
Advertisement
Sponsored by AdDaptive
Native content is becoming an increasingly crucial tactic for B2B advertisers. But many marketers still haven't taken a close look at the ways in which technology and analytics can help them scale B2B native campaigns.
howdy!
Video Anywhere
After shifting to an editorial strategy of less is more, Great Big Story has scaled a dedicated video audience to the point where its audience’s viewing patterns have become more binge-like than ad hoc, particularly on over-the top platforms like Amazon Fire, Apple TV and Roku.
howdy!
Publishing in the Platform Era
After reaching 1 million paying readers a year ahead of schedule, The FT is branching out into consulting. FT Strategies offers other businesses advice on how they can grow their data and direct-to-consumer arms.

All Latest Stories

"There's a lot of responsibility right now in the cannabis industry not to screw it up, not to make the industry look bad."
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006