Navigating Natural
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FEBRUARY 06, 2025









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New data reveals surge in hormone testing among consumers

Hormone testing is on the rise among both men and women as consumers increasingly realize that hormonal health affects both sexual health and vitality. See the demographics of this audience.

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FDA removes coconuts from ‘tree nut list’ in new allergen labeling guidance

In two new FDA guidance documents, coconuts are no longer on the tree nuts list for allergen labeling purposes. Learn more about this change.

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2024'S Natural Products Expo West NEXTY Award finalists
New Hope Network will announce the finalists for the 2025 Expo West NEXTY Awards on Wednesday, Feb. 12, at newhope.com. Until then, enjoy this look back at the amazing 2024 NEXTY Award finalists.
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Whole Foods Market accepting 2025 LEAP accelerator applications

Also, 10 emerging brands, nominated by Whole Foods foragers, named "On the Verge" cohort members to support continued growth. Get all the details.

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