Dear trade visitors,
We have great news: The Official Host Country of ITB Berlin 2025 has been announced and we are introducing it to you!
The new hall plan for ITB Berlin 2024 is now available for you. You can see it online and find out what's new.
Do you already know the official LGBTQ+ Tourism Pavilion at ITB Berlin? Explore this diverse segment with LGBTQ+ products or companies already today.
Discover the Home of Luxury: This unique trade show experience promises inspiring encounters and valuable business opportunities for luxury providers and buyers. Find out about your participation options now!
ITB Asia 2023 was bigger than ever! We have compiled important facts and figures for you.
Best regards,
Your ITB Berlin Team
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 | ITB BERLIN HOST COUNTRY FOR 2025 REVEALED | A BIG STAGE FOR AN AMBITIOUS COUNTRY | We would like to share some exciting news with you that has caused a lot of excitement over the last few months.
The next Official Host Country for ITB Berlin 2025, which will take place from 4 - 6 March 2025, has been announced. Drum roll, please... It's Albania!
Albania impresses with its vibrant capital Tirana, long Adriatic beaches and unspoiled landscape.
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| "The host country Albania will certainly enrich ITB Berlin 2025 enormously and win over numerous new enthusiasts for the country", explained ITB Berlin Director Deborah Rothe.
We are very excited about this partnership and can't wait to show you more of what Albania has to offer.
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| | NEW HALL PLAN AVAILABLE FOR YOU | ALL NEWS AT A GLANCE |  | You can now find the official hall plan for ITB Berlin 2024 on our website. The demand from exhibitors remains high, so we are opening five additional halls. This is accompanied by some changes to the hall plan This is new at the ITB Berlin 2024 exhibition grounds:
⢠The Arab countries including our host country Oman are expanding in halls 2.2 and 4.2, while North Africa is moving to hall 6.2.
⢠The Medical & Health Tourism segment will be present in hall 3.1.
⢠In hall 8.2 we are planning exhibitors from the BeNeLux countries as well as the popular segments of cultural tourism, business and MICE.
⢠Additional tourism companies from the hospitality and travel technology sectors will be exhibiting in hall 10.1.
⢠Hall 10.2 will be dominated by Central Asian countries, while European exhibitors will be presenting in hall 11.2.
⢠Exhibitors from Scandinavia and Great Britain are moving back to hall 18.
⢠Many African countries are increasing their presence and will be exhibiting in hall 20 in addition to hall 21.
⢠In hub27, the focus will be on the DACH region.
⢠The ITB Buyers Circle Lounge will be located in the North Entrance of the Palais am Funkturm for the first time.
Take a look at the new official hall plan for ITB Berlin 2024!
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| | LGBTQ+ TOURISM PAVILION | EXPLORE DIVERSITY NOW | Are you interested in destinations and companies with LGBTQ+ offerings?
In the official LGBTQ+ Tourism Pavilion at ITB Berlin in hall 4.1 you will find exhibitors and information on LGBTQ+ products and services. You can expect the latest trends and studies, networking events and the ITB Diversity Gala including the presentation of the LGBTQ+ Pioneer Award.
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| | EXCLUSIVE LUXURY AT ITB BERLIN | DISCOVER THE HOME OF LUXURY! | We are delighted to give you an exclusive insight into the luxury segment of ITB Berlin 2024 - the Home of Luxury! This unique trade show experience promises unforgettable moments, inspiring encounters and valuable business opportunities.
In the three exhibition areas "The Garden", "The Nest" and "The Gallery" providers of luxury accommodations, transportation and services will exchange innovative ideas with luxury buyers and be inspired by exquisite design.
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| Open networking, panels & talks, meet-ups with the media and get-together events round off the experience.
Would you like to be part of the experience? Find out about your participation options now!
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| | THAT WAS ITB ASIA 2023 | MORE INTERNATIONAL THAN EVER WITH A 42% INCREASE IN VISITORS |  | ITB Asia showcased three days of business opportunities, knowledge transfer and networking with the co-located trade shows - MICE Show Asia and Travel Tech Asia. With over 1,800 international exhibitors, more than 1,300 top global buyers and over 160 speakers, the Asian offshoot of ITB was once again a hotspot for the travel industry in Asia and recorded a remarkable 42% growth compared to 2022.
We are looking forward to next year: ITB Asia will take place from 23 - 25 October 2024. Save the date!
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| | INSIGHTS INTO THE TOURISM INDUSTRY WITH ITB 360° | NEWS FROM THE TRAVEL INDUSTRY |  | Can't wait until March 2024? We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°. That way, you'll always be up to date!
| ITB Travel Hero Podcast | Deep Dive: Hermione Joye from Google about APAC traveller´s booking patternsâ¯
More than a year on from APAC borders reopening, travel is now once again a fact of life. A new research by Google dives into search and booking patterns of the APAC traveller, favourite destination both domestically and internationally and how the behaviour of the APAC traveller has changed significantly since the pandemic. Listen here
| ITB Newsroom | ITB Berlin Host Country 2024 Oman: A journey to sporting excellence
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Best Practice Examples for Gender Equality in Focus
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|  | Copyright: Himam Trail Run Race © Himam Trail Run Raceâ¢
More than 3,000 kilometres of coastline, two huge sandy deserts, and more than 60 wadis â Oman is not only a dream destination for outdoor lovers; athletes, too, always find a new challenge here. Whether cycling, running or doing a triathlon - the calendar of sporting events in the Sultanate promises top physical and mental performances in the midst of spectacular nature. Read more here
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 | Copyright: Editorial Office ITB Berlin
The Gender Equality Award by Equality in Tourism will once again be presented at the world's leading travel trade show in 2024. Applications are now being accepted. The organization is a non-profit institution that promotes gender equality in the tourism and hospitality industry. Last March, the title of Gender Equality Champion was awarded to the travel operator Travel Excellence. Apply here
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| | DO YOU HAVE ANY QUESTIONS? | WE HAVE THE ANSWERS! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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