͏‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ 
Who we are

If you are unable to view this message correctly, click here

Join 'BakeryAndSnacks' Regenerative Bites: Sustainable Farming for Snacks - Editorial Webinar on April 29 at 4 PM CEST / 9 AM CDT. Register now ▶
News & Analysis on the Bakery and Snacks Industries16-Apr-2025
SPONSORED MESSAGE
track
Extract, validate, and process COA data in seconds
Extract, validate, and process COA data in seconds
Automate your COA processing. TraceGains AI COA extracts, validates, and processes data in seconds—cutting admin, boosting accuracy, ensuring compliance with confidence. Efficiency starts here... click here
TOP HEADLINES
Why is Smucker’s hitching Hostess’ comeback to cannabis culture?
To celebrate 4/20 - the unofficial cannabis holiday - JM Smucker is giving Hostess a puff of cultural relevance by cozying up to cannabis fans... Read more
Slice, slice baby: Why the world can’t get enough of pizza
Whether it’s woodfired and fancy; frozen and fast; or handmade at home with the kids, pizza continues to reign supreme as one of the world’s most beloved foods. And right now, it’s having a serious glow-up... Read more
Award-winning coverage of regenerative agriculture and ingredient bans underscore strategies to stay ahead
FoodNavigator-USA’s deep dive into the business potential of regenerative agriculture across the food industry and in-depth coverage of the ongoing debate about the safety of food dyes and other additives banned by state and federal governments won prestigious regional journalism awards... Read more
Crosta Mollica’s executive chairman on rebrand and using AI generated images
Following its bold redesign, Crosta Mollica’s executive chairman, David Milner, discusses the drivers behind the pizza brand’s new look and why the business opted for artificially generated images.... Read more
Millet mania: India’s Yellowfield pushes ancient grain as affordable, nutritious alternative
India-based Yellowfield is on a mission to promote millets as an alternative to rice and wheat, backed by rapid finished product innovation.... Read more
How to navigate the fine print behind planet-friendly promises
The Mondelez Clif Bar lawsuit is a wake-up call for brands relying on climate claims. Here’s what it means for risk, innovation and the future of green marketing... Read more
 Bunnies, not bills: Easter treats to spread joy without breaking the bank
Chocolate may be getting pricier and portions smaller, but there’s still plenty of joy to be found in this year’s festive new product lineup... See more
RFK Jr tightens dye ban deadline: ‘The writing’s on the wall’
US Health and Human Services Secretary Robert F. Kennedy Jr has accelerated the timeline for food manufacturers to eliminate synthetic dyes such as Red 40, setting a firm two-year deadline during a recent interview... Read more
Tariffs, trust and tensions: 6 challenges facing the US baking industry right now
From President Trump’s tariffs to ingredient bans and shifting food labels, the US baking sector is under growing pressure. But while its challenges are stacking up, so, too, is its support system... Read more
Snacking gets personal: How to profit from Mondelēz’s ‘Little Treat’ revolution
Consumers aren’t just hungry - they’re emotionally invested and turning to snacks for comfort, mood boosts and everyday indulgence. Is your brand ready to tap into this powerful shift in snacking behaviour?... Read more
SPONSORED MESSAGE
track
NEW: THE BEST BREAD SOFTENER FOR ANY APPLICATION
NEW: THE BEST BREAD SOFTENER FOR ANY APPLICATION
Clean label Bellarise® Ever Fresh bread softener gives bread lovers that unforgettable “fresh baked” experience with every slice! See how just one softener gives all your packaged breads a longer shelf life, a shorter bite, and keeps costs down!... click here
EDITOR'S CHOICE
The art of making snacks feel luxurious without the price tag
Consumers crave indulgence, but in today’s economy, they’re also watching their wallets. How can brands create snacks that feel premium without the premium price tag?... Read more
The heavy metal lawsuit that could crumble an iconic cookie programme
For over a century, Girl Scout Cookies have been a symbol of tradition and entrepreneurship - but now, they’re at the centre of a major food safety scandal. With allegations of heavy metals, pesticides and consumer deception, is this the beginning of the end for America’s most famous fundraising snack?... Read more
The war on ultra-processed foods: How producers can fight back
Ultra-processed foods (UPFs) are being blamed for everything from obesity to chronic disease. But is this just another case of oversimplified science leading to knee-jerk policies that could do more harm than good?... Read more
 Sláinte to snacks: A roundup of St Patrick’s Day treats
Milseáin draíochta (magical treats) await! The craic is mighty (the fun is great) this St Patrick’s Day with a feast of festive flavours - from golden shortbread to cereal that turns your milk green - because every bite should be as magical as the day itself... See more
Gluten free: A booming market built on misconceptions?
The gluten-free (GF) boom shows no signs of slowing, but is it really the healthier choice or just clever marketing? Despite the premium price tag, studies reveal that many GF baked goods contain more sugar, fewer nutrients and even hidden contaminants, raising serious questions... Read more
The meeting that shook the industry: RFK Jr vs Big Food sends shares plummeting
PepsiCo, Kellogg, General Mills, Smucker’s and Kraft Heinz saw their stock prices tumble as Robert F Kennedy Jr delivered his anticipated ultimatum. Now, these food giants face a stark choice: remove artificial dyes or risk financial and regulatory fallout... Read more
Snacking is the new self-care: Mondelez report reveals why consumers can’t stop munching
The Oreo maker’s latest State of Snacking report reveals more consumers than ever are turning to snacks for emotional support. But is this a lasting shift in eating habits, or just a clever rebrand of emotional eating?... Read more
Snacking with purpose: How smart ingredients support sleep, stress relief, and brainpower
Snacks today are expected to provide more than just a moment of pleasure. They are working powerhouses, packed with functional ingredients that contribute to overall wellbeing... Read more
UPCOMING EDITORIAL WEBINARS
Regenerative Bites: Sustainable Farming for Snacks
Our expert panel will explore how bakery and snack producers can integrate regenerative practices into their supply chains to gain consumer trust and boost product quality.
29-Apr-2025
REGISTER NOW
ON-DEMAND WEBINARS
Spotlight On - Mouthfeel Masterclass: Be the brand that’s always on the shopping list
Don’t miss this opportunity to discover the potential that mouthfeel has to offer and why it is key to making food and drink brands thrive.
15-Apr-2025
REGISTER NOW
Breaking the Rules: Deliciously Guilt Free
Join Blommer, Mintel, and Incredo as we explore the trends, drivers for growth in sugar reduction, and the innovative tools available to help your brand stand out in today’s competitive market.
25-Feb-2025
REGISTER NOW
CONFERENCE
track
Active Nutrition Summit 2025 | 23-25 June
Active Nutrition Summit 2025 | 23-25 June
Join us for the Active Nutrition Summit in Vienna! Where academia and industry align to win the competitive edge. Advance Programme out now – DOWNLOAD →... click here
PREVIOUS HEADLINES
Why additive bans are forcing a faster pivot to transparency
AI and data-driven platforms are improving compliance in a shifting food policy landscape... Read more
Tariffs – dealing with the crisis
Global procurement and supply chain consultancy Inverto has warned companies could face up to a 68% drop in EBIT margins in the face of tariffs.... Read more
GLP-1 market will be worth more than iPhone, report suggests
The weight loss market is projected to outsell other drugs like Prozac and Viagra... Read more
Artificial sweetener can kill pathogenic bugs in a win against antibiotic resistance
A sweetener used in dairy, beverages and candies may be a game-changing solution to the global antimicrobial resistance crisis... Read more
Vegetable oil prices rise amid tariff chaos and climate pressures
Rapeseed, sunflower and palm oil have all been hit by volatility... Read more
RELATED PRODUCTS
Captivate Consumers - Seasonal Flavor Inspiration
Conquer Bakery Challenges with IFF Enzyme Innovations
Innovate with Nut Butters & Pastes
"Free Newsletters for Food, Beverage & Nutrition
 Choose from more than 20 industry newsletters"
SIGN UP
To continue to receive this newsletter in your inbox, please whitelist our newsletters.
Unsubscribe | Privacy policy | Contact the Editor | Advertise with us
William Reed
© William Reed Ltd 2025. All Rights Reserved.
Registered Office: Broadfield Park, Crawley RH11 9RT.
Registered in England No. 2883992. VAT No. 644 3073 52.
www.william-reed.com