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Top stories for 01.08.18

Writing & Editing
How to write powerful headlines that drive traffic
How to write powerful headlines that drive traffic'

Headlines aren't a blog post's finishing touch, but rather the determining factor in whether people will engage with your content. Don't botch your greatest opportunity to get clicks.

How the #MeToo movement dominated the Golden Globes The PR Industry
How the #MeToo movement dominated the Golden Globes
Actresses and activists displayed commitment and message discipline in the first awards show of the post-Weinstein era. Here are lessons for PR pros looking to make a similar splash.
 
 
What is the best time to post social media? Infographic
What is the best time to post social media?
Different platforms have different user patterns. See this guide for the peak engagement hours for each of the major social media outlets.
 
 
NYT memo highlights eternal struggle between editors and writers Writing & Editing
NYT memo highlights eternal struggle between editors and writers
For two decades, New York Times reporters have been sharing a memo satirizing editors. Editors, in turn, say there’s a reason they conduct major surgery on bloated copy.
 
 
3 tips for crafting content that entices distracted readers Virtual Summit Alert
3 tips for crafting content that entices distracted readers
Join us from your desk and learn how to create clear, concise and creative copy.
 
 
Use these video tactics to market your health insurance offerings Health Care Marketing
Use these video tactics to market your health insurance offerings
Video offers numerous opportunities for content marketers in the health insurance field. Here are seven ways to use it effectively.
 
 
3 ways to tackle your growing duties as a communicator Conference Alert
3 ways to tackle your growing duties as a communicator
Join us in Miami, and learn how to engage any audience on any platform using proven tips from experts.
 
 
How to minimize your brand’s reputation risk with influencer marketing woes Crisis Communications
How to minimize your brand’s reputation risk with influencer marketing woes
Partnering with popular social media stars can boost your organization’s messages and give you many leads. However, it can also land you in a PR nightmare. Follow these insights to prepare.
 
 
Report: All kinds of diversity are essential to brand reputation Marketing
Report: All kinds of diversity are essential to brand reputation
A Shutterstock survey revealed that most communicators in the U.S., U.K. and Australia seek to use more diverse images—but they can also improve on that front with their hiring efforts.
 
 
3 simple rules for telling a compelling brand story Content Marketing
3 simple rules for telling a compelling brand story
How you tell the story of your organization makes the difference between a brand that sticks out from the crowd and a brand that’s stuck in the mud.
 
 
7 ways communicators can ride out a ‘bomb’ snowstorm The PR Industry
7 ways communicators can ride out a ‘bomb’ snowstorm
Are you spinning your wheels due to bad weather conditions? Since it can be hard for the modern communicator to take a pause, here are some ways to keep chasing your PR goals.
 
 
Strategizing for 2018 holiday marketing efforts Infographic
Strategizing for 2018 holiday marketing efforts
Last-minute campaigns are rarely effective. Use this handy list to schedule timely, topical initiatives for the coming year.
 
 

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