Writing & Editing How to write powerful headlines that drive traffic Headlines aren't a blog post's finishing touch, but rather the determining factor in whether people will engage with your content. Don't botch your greatest opportunity to get clicks.
The PR Industry How the #MeToo movement dominated the Golden Globes Actresses and activists displayed commitment and message discipline in the first awards show of the post-Weinstein era. Here are lessons for PR pros looking to make a similar splash.
Infographic What is the best time to post social media? Different platforms have different user patterns. See this guide for the peak engagement hours for each of the major social media outlets.
Marketing Report: All kinds of diversity are essential to brand reputation A Shutterstock survey revealed that most communicators in the U.S., U.K. and Australia seek to use more diverse images—but they can also improve on that front with their hiring efforts.
Content Marketing 3 simple rules for telling a compelling brand story How you tell the story of your organization makes the difference between a brand that sticks out from the crowd and a brand that’s stuck in the mud.
The PR Industry 7 ways communicators can ride out a ‘bomb’ snowstorm Are you spinning your wheels due to bad weather conditions? Since it can be hard for the modern communicator to take a pause, here are some ways to keep chasing your PR goals.
