Raise your credibility by serving a diverse clientele | How Marki Lemons Rhyal uses podcast content in her business | Why good relationships can make you more influential
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Wherever you are on the leadership rung, you can influence the people around you by taking time to learn their interests and showing how your ideas can help them achieve their goals, writes Paul B. Thornton. "The more you know about the people you're trying to influence, the better able you are to connect with them and address their situation," Thornton writes. Full Story: SmartBrief/Leadership (2/3)
This Orbit Media infographic highlights 17 content formats and how each can contribute to moving potential customers through various stages of the customer journey. Case studies and testimonials are best suited for the bottom of the marketing funnel, while search-optimized blog posts, social media videos and interviews that generate trust and traffic are most effective for the top of the funnel. Full Story: Social Media Today (2/2)
'Selling Sunset' star offers simple fixes to boost value REALTOR® Emma Hernan, who stars on the Netflix series "Selling Sunset," says screwless switch plates are an inexpensive way to add value to a home. "I like to give people advice that is not a huge fix. You don't need to rearrange your whole house," Hernan says. Full Story: Homes & Gardens (2/5)
Small towns lack inventory after pandemic-driven buying Small towns such as Springdale, Utah, are experiencing a chronic shortage of available homes due to an influx of out-of-town buyers during the height of the coronavirus pandemic. University of Utah professor Danya Rumore says the pandemic accelerated the migration from cities to more rural areas, and even as some workers return to cities, the housing shortage remains. Full Story: NBC News (2/6)
Developers share thoughts on meeting current challenges Teaming with municipalities and other partners is one way that developers are building up their construction pipelines amid a variety of challenges. Four developers have shared their strategies, including focusing on secondary and tertiary markets where cities may be more reasonable about permits and fees. Full Story: Multifamily Dive (2/2)
Fair & Equitable Housing
New Jersey city passes rent control rules A divided City Council in Hoboken, N.J., has approved an ordinance restricting rent increases from 7.5% to 5% annually, despite criticism from landlords and real estate professionals. Council members who rejected the move cited concerns about enforcement or the need for further improvements in the measure. Full Story: Hudson County View (N.J.) (2/2)
Legislation & Regulation
Strong jobs report raises questions over Fed direction The jobs report released Friday, which showed that 517,000 jobs were added in January, signaled strength in the economy but also raised investors' expectations that the Federal Reserve will implement two more interest rate increases this year. "There's still so much uncertainty about the Fed, and that should give investors a little bit of pause," said UBS Wealth Management's Brad Bernstein. Full Story: The Wall Street Journal (2/5)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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